You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
The correct answer is:
Being picky about the custom alerts you create will help you focus on the fluctuations in your traffic and website activity that deserve the most attention. It will also help you keep your inbox clean (who wants to get a bunch of emails about alerts they won’t actually act on?).
So remember: When creating your custom alerts think about which fluctuations are most relevant to your business goals and KPIs as well as which alerts will help you work smarter, not harder.
Now we’d like to hear from you: Which Intelligence Alerts are essential to your analytics strategy? Has an alert ever tipped you off to something big for your business? Let us know in the comments below.