Which of the following concepts best describes how long website forms should be?
A) Form length varies depending on where a contact is in the Buyer’s Journey and gets shorter as the contact continues through the Buyer’s Journey
B) Form length is primarily decided by the information you need to collect as a marketer
C) Form length should take into account the contact’s perceived value of the offer behind the form
D) Only as many questions as are necessary to determine a visitor’s buyer persona
The correct answer is:
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