The Buyer’s Journey is the:

QUESTION

The Buyer’s Journey is the:

The research process a buyer goes through from becoming aware of what an organization sells to making a purchase decision from the marketer’s perspective.
The research process a buyer goes through from becoming aware of a problem or opportunity to making a purchase decision from the buyer’s perspective.
The research process a buyer goes through from becoming aware of what an organization sells to their eventual departure from that company from the buyer’s perspective.
The research process a buyer goes through from becoming aware of what an organization sells to making a purchase decision from the buyer’s perspective.

The correct answer is:

The Buyer’s Journey is the:
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