Category: Platforms Smart

QUESTION Order the four steps used to maximize an advertisers investment in RLSA. 1. Start with an ‘All Visitors’ list and segment it to create relevant sub-segments 2. Apply the lists to all campaigns and ad groups 3. Adjust bids to maximize ROI 4. Evaluate …

QUESTION What are prohibited categories you should avoid pitching RLSA to? Travel All answers are correct Pharmaceuticals Auto Insurance The correct answer is: Pharmaceuticals Explanation: We will update later. sincerely thank

QUESTION What is the recommended range of lists to apply to ensure that management and reporting is not overly difficult? 4-5 5-10 1-3 No Limit The correct answer is: 5-10 Explanation: We will update later. sincerely thank

QUESTION Which of the following allows advertisers to test out new keywords or ad copy that will serve only to specific audience members? Bid optimizer Target and Bid (Targeting in the new AdWords experience) Bid Modifiers (Bid Management in the …

QUESTION Which of these customers likely has the highest potential value to bid on when searching for flowers? Customer that abandoned a shopping cart yesterday New visitor to your client’s site Customer that visited a product page last week A …

QUESTION Put the following steps in order to describe how RLSA works. 1. Client places an AdWords tag on their site 2. Client defines audience list 3. Client applies audience list to AdWords search campaign The correct answer is: 3. Client applies audience list …

QUESTION Identify when it is appropriate to use target and bid for targeting in the new AdWords experience. A client wants to continue to reach all users searching for their keywords A client wants to test new keywords or direct …

QUESTION What is the minimum list size for search required to run RLSA? 2,000 1,000 500 1,500 The correct answer is: 1,000 Explanation: We will update later. sincerely thank

QUESTION What can be customized with audience signals to make the acquisition of website visitors more efficient and ensure that users who are searching are re-acquired before they visit any competitor sites? Keywords All answers are correct Bids Creatives The …

QUESTION Explain what “observations” are in the new AdWords experience. Observations allow the option to adjust bids and can get reports on additional items without narrowing the reach of an ad group Observations are actually called “bid-only” in the new AdWords experience, …