QUESTION For a blog post, include your primary keyword in all of the following page elements EXCEPT: Navigation Headers Page title URL The correct answer is: Navigation Explanation: We will update later. sincerely thank
QUESTION What are inbound links? Links to resources on an external website Links pointing from one of your blog posts to another page on your website Links back to your website from another website Links that you create within your …
QUESTION You’re writing a new blog post. Your boss tells you that she wants to get found for the keyword “free project collaboration software”. Which is the best response to her request? A) “We should do ‘collaboration software’ instead. Your …
QUESTION True or false? Every page should have a unique meta description. A) True- give a short summary of the unique content on that page B) False- use the same one for your business for consistency The correct answer is: …
QUESTION If there are any images within a blog post or website page, why should you add alt-text to the image? Allows a search engine to understand what that image is about Allows that image to get found in image …
QUESTION Fill in the blank: The outlined Content Process steps are plan, create, _______, analyze, repeat. research distribute publish target The correct answer is: distribute Explanation: We will update later. sincerely thank
QUESTION True or false? You have spent a lot of time planning and creating a great content offer. You are now done with the content process and should move on to create your next piece of content. True False The …
QUESTION Which of the following is NOT a metric to consider when analyzing a content offer? Number of social shares Number of leads generated Open rate Performance by format type The correct answer is: Open rate Explanation: We will update …
QUESTION You work for a company that manufactures prescription eyeglasses and want to create a piece of content for your buyer persona. Your buyer persona is someone that already has glasses, but it’s important for them to make sure their …
QUESTION Your boss wants a report on the success of your blog. What information should you NOT analyze? Number of clicks on the offer within the post Popular articles by topic, author or promotion channel Number of views for each …