QUESTION You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on …
QUESTION True or false? You should always start creating a contextual marketing strategy by targeting your buyer personas. A) True B) False The correct answer is: Explanation: We will update later. sincerely thank
QUESTION True or false? Personalization tokens work for first-time visitors for know things like their country location. A) TRUE B) FALSE The correct answer is: Explanation: We will update later. sincerely thank
QUESTION In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT: A) The information is current. B) You have the information needed to be able to personalize. C) The information …
QUESTION You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for? A) The Awareness Stage B) The Consideration Stage C) The Decision Stage D) All stages …
QUESTION Why is it important to map out the conversion path of a smart CTA for each segment? A) To ensure you know where you’re sending each segment. B) To ensure that you’re sending each segment to a different page. …
QUESTION Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page? A) …
QUESTION In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to …
QUESTION Your colleague Jana imported contacts collected from a recent trade show and is planning to send the contacts an email. In adding contextual marketing to the email, Smart Content Insights show that 98% of the email recipients have an …
QUESTION True or false? You should start creating a contextual marketing strategy by targeting your buyer personas. A) TRUE B) FALSE The correct answer is: Explanation: We will update later. sincerely thank