Category: Google Certified Educator Level 1

QUESTION Which set of reports would you use to view granular Google Ads dimensions such as Sitelinks, Bid Adjustments and Search Queries? Acquisition > Google Ads reports Acquisition > All Traffic reports Acquisition > Google Marketing Platform > Search Ads …

QUESTION If you want to identify generic keywords that are driving high site engagement, which Search Ads 360 report and metric would you view? (select two) Bounce rate in Search Ads 360 Treemaps reports Revenue in Search Ads 360 Campaigns …

QUESTION Which of the following are used to calculate ROAS? (select two) Profit margins Ad spend Bid limits Revenue The correct answer is: Revenue Explanation: We will update later. sincerely thank

QUESTION Auto-tagging will ensure that traffic from your Search Ads 360 ads is consistently included in which Default Channel Grouping? Social Display Paid Search Organic Search The correct answer is: Paid Search Explanation: We will update later. sincerely thank

QUESTION Which of the following are benefits of the Search Ads 360 reporting integration? (select three) Search Ads 360 dimensions available in segments Search Ads 360 data available in “Multi-Channel Funnels” and “Attribution” reports Additional reports for organic search engine traffic A …

QUESTION Which of the following can be done with the Display & Video 360 integration? (select three) Create a remarketing list including users with ‘viewable’ impressions from a specific Display & Video 360 Site. Create a remarketing list including users …

QUESTION How can you create Audiences in Google Analytics based on Display & Video 360 dimensions? (select two) Create an Audience from an existing segment Go to Admin > Property > Audience Definitions Create an Audience from a table filter …

QUESTION Once integrated with Display & Video 360, where can you find the Display & Video 360 reports within Analytics 360? In the left-hand navigation menu under “Customization” In the left-hand navigation menu under “Acquisition” then “Google Marketing Platform” In the Admin area under …

QUESTION Assuming we are using standard Default Channel Grouping definitions and DCLID auto-tagging, which channel will include sessions from Display & Video 360? Paid Search Referral Display Direct The correct answer is: Display Explanation: We will update later. sincerely thank

QUESTION If you prefer to see your manual tag values for your Campaign Manager traffic, what feature would you edit in Google Analytics? Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for Campaign Manager and Display & Video 360 reporting …