Category: Google Ads Search Advertising

QUESTION Which video ad format does cost-per-view (CPV) pricing apply to? A) Homepage expandable masthead unit B) Homepage masthead unit C) TrueView video ads D) In-video ads The correct answer is: C) TrueView video ads Explanation: We will update later. …

QUESTION An advertiser who purchases a YouTube homepage masthead ad pays a: A) cost-per-day (CPD) determined by an auction. B) fixed cost-per-thousand (CPM) impressions. C) cost-per-thousand (CPM) impressions, determined by an auction. D) fixed cost-per-day (CPD) The correct answer is: …

QUESTION With TrueView in-stream, an advertiser pays: A) after the viewer watches for at least 30 seconds or to the end of the video. B) only when a viewer chooses to watch the video. C) after the viewer sees 5 …

QUESTION What type of video ads can be created with AdWords for video? A) Homepage masthead unit? B) TrueView video ads C) Homepage expandable masthead unit D) In-video Ads The correct answer is: B) TrueView video ads Explanation: We will …

QUESTION Where do the majority of AdWords ads on YouTube appear? A) YouTube homepage B) Event pages C) Contest pages D) Watch Pages The correct answer is: D) Watch Pages Explanation: We will update later. sincerely thank

QUESTION An advertiser selling airline tickets has designed an image ad with dropdown menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his …

QUESTION Regarding advertising metrics, auction-based reports can be reviewed by logging in to AdWords and reservation-based reports can be reviewed: A) by requesting it from a Google representative. B) by logging into AdWords for video. C) by requesting it from …

QUESTION John is an advertiser concerned about traffic fluctuations in his AdWords for video campaign. What could be a reason for these traffic fluctuations? A) Viewer behavior has changed on the videos or channel being targeted. B) There was an …

QUESTION What’s a best practice for creating an effective ad with Ad gallery? A) Create only one ad size for each distinct image B) Use the same color for the foreground and background of the ad C) Use one template …

QUESTION An advertiser is running video ads on a placement-targeted campaign. Recently, the play rate for the video ads has decreased. To understand if the decreased play rate is due to the same viewers seeing the ad repeatedly and, therefore, …