You are writing an email to drive registrations to a webinar when your coworker asks you to add another call-to-action to download an ebook. How should you respond?

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QUESTION

You are writing an email to drive registrations to a webinar when your coworker asks you to add another call-to-action to download an ebook. How should you respond?

“We should stick to one primary goal for this email send.”

“Perfect. We can get clicks from the people who aren’t interested in the webinar.”

“Let me read the ebook first. If it’s good then I’ll be sure to add it to the email.”

“Great. Since the ebook is on the same topic we can optimize the email for both webinar registrations and ebook downloads.”

The correct answer is:

“Great. Since the ebook is on the same topic we can optimize the email for both webinar registrations and ebook downloads.”

You are writing an email to drive registrations to a webinar when your coworker asks you to add another call-to-action to download an ebook. How should you respond?
Explanation: We will update later. sincerely thank

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You are writing an email to drive registrations to a webinar when your coworker asks you to add another call-to-action to download an ebook. How should you respond?
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