True or False: Lifecycle lists, suppression lists and lists that track offer engagement are all examples of effective static lists.
The correct answer is:
There are two different kinds of lists in the HubSpot tool: smart lists and static lists. This article will go over how to create both types of lists and why you may want to make a static list instead of a smart list, and vice versa.
Static lists are a way to manually organize a set of contacts and group them together. Static lists are created automatically when you import a list into HubSpot or they can be created by selecting a list criteria. Once a static list is generated, the list members will remain the same unless you add or remove contacts manually. Static lists are similar to a written list, in that once you have your list written, the only way to alter it is to write another list item or cross one off.
Smart lists offer a flexible way to organize contacts in HubSpot and automate your marketing actions. You can build these automatically refreshing lists based on contacts who meet certain criteria. For example, HubSpot’s marketing team uses smart lists to create lists of contacts to send emails to and lists of contacts to suppress for email marketing.