True or false? Content is only used during the attract and delight stages of the inbound methodology.
The correct answer is:
Content is only used during the attract and convert stages of the inbound methodology. To attract a customer towards your product, you have to give him/her something of very good value with a focused marketing strategy. This usually comes in the form of content. Likewise, if you wish the customer to share his/her details with you, you will have to provide him/her with some valuable content, which can either be webinars, e-books, blog posts, whitepapers or anything he/she might be interested in.