True or False: When a new view is created, it will show the historical data from the first view you created for the property

QUESTION True or False: When a new view is created, it will show the historical data from the first view you created for the property True: Any new view will include all historical website data. False: Views will report data from the day they are created. The correct answer is: Explanation:

You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:

QUESTION You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use: Bid Simulator Portfolio Simulator CPC Simulator Keyword Simulator The correct answer is: Explanation:

What is the main purpose of the Mutli-Channel funnel report?

QUESTION What is the main purpose of the Mutli-Channel funnel report? To show which goals are bringing in the most revenue  To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site To analyze the funnel steps for multiple goals To see which channels resulted in the highest number of […]

Each of these are benefits you’d expect from Product Listing Ads except:

QUESTION Each of these are benefits you’d expect from Product Listing Ads except: better-qualified leads more traffic and leads ease of targeting without needing keywords free listings The correct answer is: free listings Explanation: If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website […]

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

QUESTION Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword? Repeat the keyword as many times as possible in the ad text. Delete the keyword and add the keyword to the campaign again Modify the ad associated with that keyword to direct to a […]

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

QUESTION An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period? £0.30 £0.03 £0.32 £0.31 The correct answer is: £0.30 Explanation: We will update later. […]

When using the Instagram integration for Hootsuite, why might you want to set up a search stream for certain user profiles?

QUESTION When using the Instagram integration for Hootsuite, why might you want to set up a search stream for certain user profiles? A) so you can frequently and easily engage with key influencer’s content and potentially draw their attention back to your profile B) to publicly display that you’ve included them in an Instagram List […]

If you choose a target cost-per-acquisition (CPA) of £15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?

QUESTION If you choose a target cost-per-acquisition (CPA) of £15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average? £18 £45 £30 £15 The correct answer is: £15 Explanation: We will update later. sincerely thank

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

QUESTION If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign? A) None of these options is correct B) Your ad performance on the Display Network […]

Hootsuite’s mobile app let’s you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________

QUESTION Hootsuite’s mobile app let’s you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________ A) Teams and Assignments B) Streams C) Publisher D) Search and Settings E) Compose Box The correct answer is: Explanation: We will update […]

To determine which ad language to target to a user, the AdWords system refers to that users:

QUESTION To determine which ad language to target to a user, the AdWords system refers to that users: A) Chrome Browser setting B) operating system language C) home country’s language D) Google interface language setting The correct answer is: D) Google interface language setting Explanation: We will update later. sincerely thank

_______________ is a tool within Hootsuite that searches the web for content relevant to your interests that can be subsequently shared across your social accounts.

QUESTION _______________ is a tool within Hootsuite that searches the web for content relevant to your interests that can be subsequently shared across your social accounts. A) Suggestions B) Content Library C) Hootlet D) Conversations E) Insights The correct answer is: Explanation: We will update later. sincerely thank

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