Youtube Channel Growth

What would you typically expect to see in the Watch Time “published” report for a Hub channel?

QUESTION What would you typically expect to see in the Watch Time “published” report for a Hub channel? Little or no increase in watch time soon after publishing each video A drop in watch time after publishing the video, followed by a spike 30 days later A huge spike in watch time soon after publishing […]

What action could you take to optimize content based on seeing a gradual decline in your audience retention curve?

QUESTION What action could you take to optimize content based on seeing a gradual decline in your audience retention curve? Eliminate or shorten elements that consistently result in dips and declines. Examine at what point people leave videos, and determine if there is an opportunity to tighten up the content. Ensure the title, thumbnail, and […]

What would you typically expect to see in the Watch Time “published” report for a Help channel?

QUESTION What would you typically expect to see in the Watch Time “published” report for a Help channel? Little or no increase in watch time soon after publishing each video A huge spike in watch time soon after publishing the video A pattern consisting of spikes in watch time soon after publishing each video A […]

How might you determine if certain videos perform better within certain demographics?

QUESTION How might you determine if certain videos perform better within certain demographics? Compare each video by traffic sources and playback locations using a multi-line graph. Compare the revenue in one of your series to look at overall growth year-over-year. Create groups of videos and look at the publishing schedule for one demographic. Group these videos together and […]

Why is it important to identify the traffic sources of subscribers?

QUESTION Why is it important to identify the traffic sources of subscribers? To identify how subcribers are engaging with your content To distinguish how subscribers and non-subscribers interact with your calls-to-action To determine which device your non-subscribers are discovering your content from To focus your promotional efforts where subscribers are discovering your content The correct answer is: To focus your […]

Which one of the following questions would need multiple measurements?

QUESTION Which one of the following questions would need multiple measurements? Do we have a channel trailer? How many videos have cards enabled? Which videos are watched the most by subscribers versus non-subscribers? What is our largest traffic source? The correct answer is: Which videos are watched the most by subscribers versus non-subscribers? Explanation: We will update […]

How can you easily find out how channel visuals look on mobile devices?

QUESTION How can you easily find out how channel visuals look on mobile devices? Hire a major graphic design agency. Use the Mobile Simulation Tool. Ask viewers to add comments if they detect any issues. Download YouTube’s Channel Art Templates. The correct answer is: Download YouTube’s Channel Art Templates. Explanation: We will update later. sincerely […]

Which one of the following is not something you would check for when evaluating how thumbnails drive discovery?

QUESTION Which one of the following is not something you would check for when evaluating how thumbnails drive discovery? Any words in thumbnails are easy to read. Thumbnails correctly set viewer expectations about content. Thumbnails look visually compelling. Thumbnails are low-resolution images so that they load quickly. The correct answer is: Thumbnails are low-resolution images so that they load […]

What is the benefit of using a branding watermark?

QUESTION What is the benefit of using a branding watermark? Allows viewers to subscribe to the channel without leaving the video they are watching Prevents anyone from using the content without permission Informs viewers of the channel’s social media links Enables an audio chime to be embedded in every video to identify the brand The correct answer […]

Why is it important to know if a channel’s demographics have changed?

QUESTION Why is it important to know if a channel’s demographics have changed? To set a new benchmark for audience engagement To see the new ratio of 18-24 year old females to 25-34 year old males To find out where the old audience went To see how the new audience corresponds with the channel’s mission and content The correct […]

How would you find out if different video series have different audiences?

QUESTION How would you find out if different video series have different audiences? Use the Engagement report to find out which viewers watched through the videos. Use multi-line view to break apart the audiences per video. Use the compare function to see demographics for last year versus this year. Group videos together and look at the Demographics […]

What is a good reason for analyzing a channel’s content strategy?

QUESTION What is a good reason for analyzing a channel’s content strategy? To deter viewers from skipping ads To inform programming and format choices To determine which video is most likely to become a standout hit To flag content that is offensive or inappropriate The correct answer is: To inform programming and format choices Explanation: […]

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