Video Smart

A mattress client wants to reach people on YouTube who are about to move to a new home. What is the best targeting solution for the client?

QUESTION A mattress client wants to reach people on YouTube who are about to move to a new home. What is the best targeting solution for the client? Custom-Affinity Consumer Patterns Affinity Life Events The correct answer is: Life Events Explanation: We will update later. sincerely thank

A client wants to reach people who are searching for content about the Chicago Bulls basketball team. Which targeting option would you recommend?

QUESTION A client wants to reach people who are searching for content about the Chicago Bulls basketball team. Which targeting option would you recommend? Demographic Affinity Customer Match Custom-Affinity The correct answer is: Custom-Affinity Explanation: We will update later. sincerely thank

A fast food chain wants to reach people on YouTube who frequently dine out for breakfast. What is the best targeting solution for the client?

QUESTION A fast food chain wants to reach people on YouTube who frequently dine out for breakfast. What is the best targeting solution for the client? In-Market Life Events Demographic Consumer Patterns The correct answer is: Consumer Patterns Explanation: We will update later. sincerely thank

How many sites does a user need to go to before they’re considered a “sports enthusiast” by Google?

QUESTION How many sites does a user need to go to before they’re considered a “sports enthusiast” by Google? 50-100 It depends. Google’s algorithm compares user behavior to comparable demographic trends 10-49 It depends. Google has individual algorithms per user, so it’s not one-size-fits-all The correct answer is: It depends. Google has individual algorithms per user, […]

A client is planning a new product launch on the final day of a major tennis tournament and wants massive reach over a short period of time. Which ad product would allow this to happen?

QUESTION A client is planning a new product launch on the final day of a major tennis tournament and wants massive reach over a short period of time. Which ad product would allow this to happen? Standard Reserve Masthead TrueView Discovery Google Preferred The correct answer is: Masthead Explanation: We will update later. sincerely thank

An Advertiser Is Considering TrueView For Action. In Order For Their Performance To Be As Effective As Possible, Which Of Following Requirements Should Be Met?

QUESTION An Advertiser Is Considering TrueView For Action. In Order For Their Performance To Be As Effective As Possible, Which Of Following Requirements Should Be Met? Advertiser should be looking to drive actions on their site AdWords Conversion Tracking should be implemented Advertiser should have a clear call to action All answers are correct The […]

A luxury travel agency is looking to target their new package trips to Mauritius to audiences who are researching destination guides on YouTube. Which type of targeting would you recommend?

QUESTION A luxury travel agency is looking to target their new package trips to Mauritius to audiences who are researching destination guides on YouTube. Which type of targeting would you recommend? Customer Match Similar Audiences In-Market Audiences Remarketing The correct answer is: In-Market Audiences Explanation: We will update later. sincerely thank

How does TrueView for action differ from standard TrueView in-stream?

QUESTION How does TrueView for action differ from standard TrueView in-stream? TrueView for action is best suited for advertisers interested in mass reach Standard TrueView in-stream provides more reach TrueView for action provides a tailored call-to-action TrueView for action will only serve on mobile devices The correct answer is: TrueView for action provides a tailored call-to-action Explanation: We will […]

In which of the following scenarios would you NOT recommend using conversion lift for YouTube?

QUESTION In which of the following scenarios would you NOT recommend using conversion lift for YouTube? If the advertiser is happy with their current video performance and is planning to increase investment All answers are correct If the advertiser won’t test YouTube unless it incrementality can be measured If the advertiser is planning to significantly […]

An advertiser has never used YouTube as a performance platform before and is looking to set up their first campaign. Which of the following expectations should you set? Select all that apply.

QUESTION An advertiser has never used YouTube as a performance platform before and is looking to set up their first campaign. Which of the following expectations should you set? Select all that apply. Select All Correct Responses Performance on desktop is likely to outperform that of mobile Advertising on YouTube will most likely be effective […]

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