SEMrush PPC Fundamentals

Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are.

QUESTION Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are. easy, visible, visible easy, relevant, relevant complicated, relevant, irrelevant expensive, top-ranked, relevant The correct answer is: easy, relevant, relevant Explanation: We will update later. sincerely thank

Which is not a consequence of the situation when you don’t bid on your brand name?

QUESTION Which is not a consequence of the situation when you don’t bid on your brand name? Losing users who are specifically searching for your brand Losing positions in organic SERP Losing sales from people that are ready to buy, but research you first The correct answer is: Losing positions in organic SERP Explanation: We […]

Conversion optimizer works by

QUESTION Conversion optimizer works by A/B testing your landing page for higher conversion rates Automatically adjusting bids keywords as well as other dimensions in a campaign Automatically finding targeting that will be more likely to convert into users Running your campaign during hours where users will be more likely to convert The correct answer is: […]

True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs

QUESTION True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs False True The correct answer is: True Explanation: We will update later. sincerely thank

Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.

QUESTION Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action. banner, identical text, different text, identical banner, different The correct answer is: banner, identical Explanation: We will update later. […]

Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better.

QUESTION Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better. Maximum, show up Higher, convert Lower, sell The correct answer is: Higher, convert Explanation: We […]

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