Search Ads 360

What permissions are needed to create an advertiser?

QUESTION What permissions are needed to create an advertiser? Read-only Advertiser viewer Agency Manager Advertiser user (edit access) The correct answer is: Agency Manager Explanation: To create an advertiser in Search Ads 360, your Google account needs all of the following permissions: In Search Ads 360, you need agency manager permissions. In Campaign Manager, your user […]

What configuration setting eliminates duplicate conversions between advertisers?

QUESTION What configuration setting eliminates duplicate conversions between advertisers? Revenue Shared Floodlight configuration Counter Action   The correct answer is:   Explanation: Each Search Ads 360 advertiser and its associated Campaign Manager advertiser share the same set of Floodlight settings, activities, and tags used to report conversions. This makes it possible to track conversions from […]

Which three features can be used to integrate offline conversion data? (select three)

QUESTION Which three features can be used to integrate offline conversion data? (select three) sFTP Bulksheets Search Ads 360 API Google Data Studio The correct answer is: Search Ads 360 API Explanation: Upload from the Search Ads 360 API: If you have a computer system that maintains conversion data, you can write a program that uses […]

When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

QUESTION When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager? Advertiser Campaign Placement Publisher The correct answer is: Advertiser Explanation: If the advertiser doesn’t exist in your Campaign Manager account, you will need to create the advertiser first. Note that each Campaign Manager advertiser […]

What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

QUESTION What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets? Position Advanced Targeting Conversion Clicks The correct answer is: Advanced Targeting Explanation: An advanced targeting bid strategy addresses the needs of companies that offer a complex mix of products with varying profit margins. In particular, […]

If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

QUESTION If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords? 1 hour 6 hours 24 hours 12 hours The correct answer is: 24 hours Explanation: When you manually override the max CPC, the new max CPC will remain […]

What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

QUESTION What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360? Remarketing lists Search Ads 360 API Attribution Google Ads API The correct answer is: Remarketing lists Explanation: If you use Campaign Manager to manage your display advertising, you can sign into Campaign […]

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

QUESTION When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered? 3-4 weeks 2 weeks 3 months 1 week The correct answer is: 3-4 weeks Explanation: It’s best to start a Search Ads 360 bid strategy with a CPA, ERS, or ROAS target that matches historical (last […]

What metrics estimate conversions that measure user behavior across devices and environments?

QUESTION What metrics estimate conversions that measure user behavior across devices and environments? clicks cost Cross-environment metrics visits The correct answer is: Cross-environment metrics Explanation: People own multiple devices that can access the Internet, and will often view your ads in one environment and then convert on another. Cross-environment conversion reporting shows the effectiveness of […]

What step would be taken to check if an inventory management template has created any entities?

QUESTION What step would be taken to check if an inventory management template has created any entities? Check the template’s progress bar Filter for errors in the reporting dashboard Create an Executive Report with no filters Apply an “Inventory template ID” filter The correct answer is: Apply an “Inventory template ID” filter Explanation: We will […]

What function do ValueTrack parameters perform?

QUESTION What function do ValueTrack parameters perform? Create custom date segmentation Dynamically insert information Track additional conversion types Automatically sync to Google Tag Manager The correct answer is: Dynamically insert information Explanation: ValueTrack parameters are used to track information about the source of an ad click. By adding these parameters to your ads and campaigns, […]

Which two types of uploads can be made through an sFTP endpoint? (select two)

QUESTION Which two types of uploads can be made through an sFTP endpoint? (select two) Select All Correct Responses Bulksheets Conversions Google Search history Inventory management feeds The correct answer is: Conversions Explanation: To create or edit large numbers of items in Search Ads 360, such as campaigns, keywords, and labels, add the new or […]

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