Performance Smart

Order the four steps used to maximize an advertisers investment in RLSA.

QUESTION Order the four steps used to maximize an advertisers investment in RLSA. 1. Start with an ‘All Visitors’ list and segment it to create relevant sub-segments 2. Apply the lists to all campaigns and ad groups 3. Adjust bids to maximize ROI 4. Evaluate results and upsell The correct answer is: 4. Evaluate results and upsell Explanation: We will update […]

Which of the following allows advertisers to test out new keywords or ad copy that will serve only to specific audience members?

QUESTION Which of the following allows advertisers to test out new keywords or ad copy that will serve only to specific audience members? Bid optimizer Target and Bid (Targeting in the new AdWords experience) Bid Modifiers (Bid Management in the new AdWords experience) Bid Only (Observations in the new AdWords experience) The correct answer is: […]

Which of these customers likely has the highest potential value to bid on when searching for flowers?

QUESTION Which of these customers likely has the highest potential value to bid on when searching for flowers? Customer that abandoned a shopping cart yesterday New visitor to your client’s site Customer that visited a product page last week A visitor that has added products to their wish list The correct answer is: Customer that […]

What can be customized with audience signals to make the acquisition of website visitors more efficient and ensure that users who are searching are re-acquired before they visit any competitor sites?

QUESTION What can be customized with audience signals to make the acquisition of website visitors more efficient and ensure that users who are searching are re-acquired before they visit any competitor sites? Keywords All answers are correct Bids Creatives The correct answer is: All answers are correct Explanation: We will update later. sincerely thank

Explain what “observations” are in the new AdWords experience.

QUESTION Explain what “observations” are in the new AdWords experience. Observations allow the option to adjust bids and can get reports on additional items without narrowing the reach of an ad group Observations are actually called “bid-only” in the new AdWords experience, and allows only the adjustment of bids Observations narrow the reach of an ad group […]

RLSA lists should start with all site visitors. Further segments can follow the advertiser’s website structure, which usually groups visitors at various stages in the conversion cycle.

QUESTION RLSA lists should start with all site visitors. Further segments can follow the advertiser’s website structure, which usually groups visitors at various stages in the conversion cycle. True False The correct answer is: True Explanation: We will update later. sincerely thank

Which Option Allows Advertisers To Use Their List In An Existing Campaign By Applying A Bid Adjustment To Modify Their Remarketing List Members?

QUESTION Which Option Allows Advertisers To Use Their List In An Existing Campaign By Applying A Bid Adjustment To Modify Their Remarketing List Members? Bid Optimizer Bid Manager Target and bid (Targeting in the new AdWords experience) Bid Only (Observations in the new AdWords experience) The correct answer is: Bid Only (Observations in the new […]

Identify how UAC uses Machine Learning.

QUESTION Identify how UAC uses Machine Learning. It boosts lifetime value by understanding when users make in-app purchases It targets ads precisely and controls ad exposure frequency It reduces app churn by steering users away from apps rated less than 3.8 It automatically optimizes your bids and ads for users based on data signals The correct answer […]

If an advertiser wants to maximize performance and also has branding guidelines, what would be a good recommendation?

QUESTION If an advertiser wants to maximize performance and also has branding guidelines, what would be a good recommendation? Image ads and responsive ads (with color and format controls) Image ads and text ads Responsive ads and text ads Image ads The correct answer is: Image ads and responsive ads (with color and format controls) […]

How should an advertiser exercise control over DSA campaigns?

QUESTION How should an advertiser exercise control over DSA campaigns? Set a daily budget that’s 20% lower than the maximum desired investment Select subcategories and add negative keywords Add at least five broad-match keywords to each campaign Disable automated bidding The correct answer is: Select subcategories and add negative keywords Explanation: We will update later. sincerely thank

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