Performance Smart

QUESTION Order the four steps used to maximize an advertisers investment in RLSA. 1. Start with an ‘All Visitors’ list and segment it to create relevant sub-segments 2. Apply the lists to all campaigns and ad groups 3. Adjust bids to maximize ROI 4. Evaluate results and upsell The correct answer is: 4. Evaluate results and upsell Explanation: We will update […]

QUESTION What are prohibited categories you should avoid pitching RLSA to? Travel All answers are correct Pharmaceuticals Auto Insurance The correct answer is: Pharmaceuticals Explanation: We will update later. sincerely thank

QUESTION What is the recommended range of lists to apply to ensure that management and reporting is not overly difficult? 4-5 5-10 1-3 No Limit The correct answer is: 5-10 Explanation: We will update later. sincerely thank

QUESTION Which of the following allows advertisers to test out new keywords or ad copy that will serve only to specific audience members? Bid optimizer Target and Bid (Targeting in the new AdWords experience) Bid Modifiers (Bid Management in the new AdWords experience) Bid Only (Observations in the new AdWords experience) The correct answer is: […]

QUESTION Which of these customers likely has the highest potential value to bid on when searching for flowers? Customer that abandoned a shopping cart yesterday New visitor to your client’s site Customer that visited a product page last week A visitor that has added products to their wish list The correct answer is: Customer that […]

QUESTION Put the following steps in order to describe how RLSA works. 1. Client places an AdWords tag on their site 2. Client defines audience list 3. Client applies audience list to AdWords search campaign The correct answer is: 3. Client applies audience list to AdWords search campaign Explanation: We will update later. sincerely thank

QUESTION Identify when it is appropriate to use target and bid for targeting in the new AdWords experience. A client wants to continue to reach all users searching for their keywords A client wants to test new keywords or direct returning users to a new landing page A client wants to target new audiences A […]

QUESTION What is the minimum list size for search required to run RLSA? 2,000 1,000 500 1,500 The correct answer is: 1,000 Explanation: We will update later. sincerely thank

QUESTION What can be customized with audience signals to make the acquisition of website visitors more efficient and ensure that users who are searching are re-acquired before they visit any competitor sites? Keywords All answers are correct Bids Creatives The correct answer is: All answers are correct Explanation: We will update later. sincerely thank

QUESTION Explain what “observations” are in the new AdWords experience. Observations allow the option to adjust bids and can get reports on additional items without narrowing the reach of an ad group Observations are actually called “bid-only” in the new AdWords experience, and allows only the adjustment of bids Observations narrow the reach of an ad group […]

QUESTION RLSA lists should start with all site visitors. Further segments can follow the advertiser’s website structure, which usually groups visitors at various stages in the conversion cycle. True False The correct answer is: True Explanation: We will update later. sincerely thank

QUESTION Which Option Allows Advertisers To Use Their List In An Existing Campaign By Applying A Bid Adjustment To Modify Their Remarketing List Members? Bid Optimizer Bid Manager Target and bid (Targeting in the new AdWords experience) Bid Only (Observations in the new AdWords experience) The correct answer is: Bid Only (Observations in the new […]

QUESTION When calculating customer value, other valuable actions, such as friend referral should not be included. False True The correct answer is: False Explanation: We will update later. sincerely thank

QUESTION Identify how UAC uses Machine Learning. It boosts lifetime value by understanding when users make in-app purchases It targets ads precisely and controls ad exposure frequency It reduces app churn by steering users away from apps rated less than 3.8 It automatically optimizes your bids and ads for users based on data signals The correct answer […]

QUESTION Match each recommended display auto-bidding strategy to its corresponding lead client. Client passes conversion values to Google The correct answer is: Explanation: We will update later. sincerely thank

QUESTION What does GDN’s inventory include? Select All Correct Responses Google’s owned and operated digital properties, like YouTube and Gmail AdSense Facebook The world’s largest ad exchange and app network The correct answer is: The world’s largest ad exchange and app network Explanation: We will update later. sincerely thank

QUESTION Which of the following targeting options is NOT available in Gmail? Remarketing Life Events Custom Intent Audiences Consumer Patterns The correct answer is: Custom Intent Audiences Explanation: We will update later. sincerely thank

QUESTION If an advertiser wants to maximize performance and also has branding guidelines, what would be a good recommendation? Image ads and responsive ads (with color and format controls) Image ads and text ads Responsive ads and text ads Image ads The correct answer is: Image ads and responsive ads (with color and format controls) […]

QUESTION Which of the following user trends is NOT a rationale for advertisers to use DSA? 15% of daily queries are new Users consult an average of six websites before converting Relevant ad headlines draw more clicks Voice search impacts the way that users search The correct answer is: Users consult an average of six […]

QUESTION How should an advertiser exercise control over DSA campaigns? Set a daily budget that’s 20% lower than the maximum desired investment Select subcategories and add negative keywords Add at least five broad-match keywords to each campaign Disable automated bidding The correct answer is: Select subcategories and add negative keywords Explanation: We will update later. sincerely thank