HubSpot Marketing Software

Ron has asked the employees to start using HubSpot. Tom “stars” his favorite contact properties, and they now appear on the contact’s overview page he sees when he navigates to an individual contact record. Will April and Leslie see the same “starred” properties when they view a contact’s profile?

QUESTION Ron has asked the employees to start using HubSpot. Tom “stars” his favorite contact properties, and they now appear on the contact’s overview page he sees when he navigates to an individual contact record. Will April and Leslie see the same “starred” properties when they view a contact’s profile? A) No – The starred […]

Leslie is hosting a webinar and wants to ensure that the logic Tom used to create the attendance list is correct. When Leslie goes to check the list logic, she finds that it doesn’t exist. How come?

QUESTION Leslie is hosting a webinar and wants to ensure that the logic Tom used to create the attendance list is correct. When Leslie goes to check the list logic, she finds that it doesn’t exist. How come? A) You can only access the logic for static lists and Tom built the list as a […]

Fill in the Blank: ____ and ____ are the two most popular recommended principles to guide the way you segment your contact database.

QUESTION Fill in the Blank: ____ and ____ are the two most popular recommended principles to guide the way you segment your contact database. A) Industry, The Buyer’s Journey B) Subscriber Preference, Behavior C) Industry, Buyer Personas D) The Buyer’s Journey, Buyer Personas The correct answer is: Explanation: We will update later. sincerely thank

Ron wants to build a list of anyone who has purchased a product from Fifth Season in the last year who also works in the travel industry. Which type of logic should he use to build his list?

QUESTION Ron wants to build a list of anyone who has purchased a product from Fifth Season in the last year who also works in the travel industry. Which type of logic should he use to build his list? A) “And” logic B) “if-this-then-than” logic C) “Branching” logic D) “Or” logic The correct answer is: […]

True or False: Lifecycle lists, suppression lists and lists that track offer engagement are all examples of effective static lists.

QUESTION True or False: Lifecycle lists, suppression lists and lists that track offer engagement are all examples of effective static lists. A)  TRUE B)  FALSE The correct answer is: Explanation: There are two different kinds of lists in the HubSpot tool: smart lists and static lists. This article will go over how to create both […]

Fill in the Blank: Form submission information and survey responses are both responses are both examples of ____ data.

QUESTION Fill in the Blank: Form submission information and survey responses are both responses are both examples of ____ data. A) explicit B) implicit The correct answer is: Explanation: In the last video we discussed how segmentation informs how you communicate with your contacts. But how do you build a great segmentation strategy that takes […]

Your boss Ron wants to know why a contact was marked ineligible to receive an email. All of these are reasons the contact could have been marked as ineligible EXCEPT:

QUESTION Your boss Ron wants to know why a contact was marked ineligible to receive an email. All of these are reasons the contact could have been marked as ineligible EXCEPT: A) They did not open 10 of your emails in a row B) They previously unsubscribed from email communication C) They hard-bounced on the […]

You’re doing an analysis of your contact database and you realize it has decayed by 25% this year. To determine why, all of the following are metrics you should look at EXCEPT:

QUESTION You’re doing an analysis of your contact database and you realize it has decayed by 25% this year. To determine why, all of the following are metrics you should look at EXCEPT: A) Click-through rate B) Spam reports C) Unsubscribes D) Invalid addresses The correct answer is: Explanation: We will update later. sincerely thank

After sending an email and looking at the analytics, you are disappointed at the results this email received. All of these would be appropriate ways to increase email engagement EXCEPT:

QUESTION After sending an email and looking at the analytics, you are disappointed at the results this email received. All of these would be appropriate ways to increase email engagement EXCEPT: A) Add the receipient’s first name to the subject line B) Use personalization tokens in the email C) Write a specific email for each […]

You would like to increase the reach of this email. All of the following are strategies that would be an appropriate way to increase the reach EXCEPT:

QUESTION You would like to increase the reach of this email. All of the following are strategies that would be an appropriate way to increase the reach EXCEPT: A) Adding social share buttons B) Send an additional email to encourage readers to share the first email if they found it helpful or relevant C) Creating […]

You’re looking to add social media buttons to this email to help generate new leads from this offer. What should you do?

QUESTION You’re looking to add social media buttons to this email to help generate new leads from this offer. What should you do? A) Add a social sharing module that links to the landing page of your content offer B) Add a social sharing module that links directly to your content offer C) Add a […]

Which segment of your contact database should you send this email to?

QUESTION Which segment of your contact database should you send this email to? A) All Business Beth and Adventurous Amy leads that you’ve emailed before B) Adventurous Amy leads who work full-time and are Director-level or above C) Business Beth leads who have already converted on an Awareness stage offer D) Business Beth leads who […]

True or False: After importaing a list of contacts into HubSpot from another email system like MailChimp or ConstantContact, you are allowed to email these contacts even if they previously opted out

QUESTION True or False: After importaing a list of contacts into HubSpot from another email system like MailChimp or ConstantContact, you are allowed to email these contacts even if they previously opted out A) False – Once a contact has opted-out of email communication you should not email them again, regardless of the platform B) […]

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