HubSpot Inbound

At the start of the year, your company has 5,000 leads. Over the course of the year, you generate another 1,000 leads. True or false: you now have 6,000 leads in your database that you can email.

QUESTION At the start of the year, your company has 5,000 leads. Over the course of the year, you generate another 1,000 leads. True or false: you now have 6,000 leads in your database that you can email. False: You cannot use email marketing to close leads into customers. True: Purchased lists will allow a […]

Your boss asks you to do some reporting on your email performance from last quarter. Which email metric can you ignore?

QUESTION Your boss asks you to do some reporting on your email performance from last quarter. Which email metric can you ignore? Open rate Bounce rate Click rate Industry average The correct answer is: Industry average Explanation: Base on the scenario, the email metric that you can ignore after your boss asked you to do […]

What is lead nurturing?

QUESTION What is lead nurturing? The process of sending individual emails to get them to purchase your product or service. The process of calling qualified prospects and engaging them with a consultative sales process.The process of building relationships with prospects with the goal of earning their business when they’re ready. The process of placing the […]

True or False? Marketing is responsible for defining a Marketing Qualified Lead (MQL) and sales is responsible for defining a Sales Qualified Lead (SQL).

QUESTION True or False? Marketing is responsible for defining a Marketing Qualified Lead (MQL) and sales is responsible for defining a Sales Qualified Lead (SQL). False: Both teams work together to come up with a common definition of the terms True: Marketing and sales must use the same words, but it’s OK for the definitions […]

What is the most important reason for why marketing and sales should share the same goal(s)?

QUESTION What is the most important reason for why marketing and sales should share the same goal(s)? Alignment around goals makes it less expensive to run an organization. Alignment around goals reduces the number of employees necessary to hit revenue goals. Alignment around goals makes it easier for the company to manage employees. Alignment around […]

Which of the following is NOT a benefit that can be gained from closed-loop reporting?

QUESTION Which of the following is NOT a benefit that can be gained from closed-loop reporting? Being able to provide a timeline of all of the interactions a contact took prior to becoming a Marketing Qualified Lead. Being able to analyze which marketing sources (organic, social, referral, etc.) are producing the most customers. Being able […]

Fill in the blank: Dashboards are key to integrating smarketing into an organization because they provide _______, _______, and _______ updates as to how marketing and sales are performing.

QUESTION Fill in the blank: Dashboards are key to integrating smarketing into an organization because they provide _______, _______, and _______ updates as to how marketing and sales are performing. frequent, private, transparent occasional, private, transparent frequent, public, transparent occasional, public, transparent The correct answer is: frequent, public, transparent Explanation: We will update later. sincerely […]

Your company has decided to take an inbound approach to sales. Which of the following does NOT align with your company’s new inbound sales practices?

QUESTION Your company has decided to take an inbound approach to sales. Which of the following does NOT align with your company’s new inbound sales practices? Using a scripted sales pitch on all calls Building relationships with your prospects Utilizing content from each stage of the buyer’s journey Leveraging the buyer’s context on calls The […]

Which of the following is the best example of why the sales process has changed?

QUESTION Which of the following is the best example of why the sales process has changed? Sales representatives wanted to remain in control Sales representatives needed more transparency Buying habits have changed Buyers had difficulty finding the right information online The correct answer is: Buying habits have changed Explanation: We will update later. sincerely thank

If you were an inbound sales representatives, how can you gain “trusted advisor status” with the people you connect with?

QUESTION If you were an inbound sales representatives, how can you gain “trusted advisor status” with the people you connect with? Have a lot of LinkedIn connections Understand the prospect’s problem and identify quick wins for them Be in the prospect’s industry for ten or more years Build up your personal brand as a thought […]

What are the four guidelines to keep in mind when connecting with your leads over the phone?

QUESTION What are the four guidelines to keep in mind when connecting with your leads over the phone? A) Build rapport, know your audience, speak the prospect’s language, be helpful B) Build rapport, sound happy, be helpful, schedule follow up call C) Be nice, know your audience, follow your planned agenda, be helpful D) Sound […]

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