Google Digital Garage

Which of the following is a benefit of search advertising over display advertising?

QUESTION Which of the following is a benefit of search advertising over display advertising? Search ads are more likely to be clicked on Search advertising is cheaper than display advertising Search advertising allows ads to be created in multiple formats Search advertising is shown to customers who are searching for your specific terms The correct […]

Which of the following is a key strategy for distributing your video content?

QUESTION Which of the following is a key strategy for distributing your video content? Share videos across all of your digital marketing tools Pick one primary place to share your video content Trust word-of-mouth to drive traffic to your videos Send out a postcard to relevant mailing lists The correct answer is: Share videos across […]

When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?

QUESTION When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights? A % of people that made a purchase after receiving the email B % of people that opened the email out of the total recipients C % of people who clicked on a link in the […]

Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?

QUESTION Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals? A Personalising content to make each customer feel important, taking into account available data about each individual customer. B Reducing the number of channels used for content marketing […]

When looking to advertise your business to mobile users, social media advertising can be really effective because…

QUESTION When looking to advertise your business to mobile users, social media advertising can be really effective because… A it allows you to target people who have ad blockers enabled B it can be seen by people who aren’t logged into their accounts C it allows you to target people based on their likes and […]

When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?

QUESTION When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you? A Compare follower numbers across platforms B Use online analytics tools to measure engagement C See what competitor businesses are using D Ask friends and family which platforms […]

When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?

QUESTION When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly? A Paid advertising B Pay for followers C Follow all of your competitors’ followers D Overuse hashtags The correct answer is: A Paid advertising Explanation: We will update later. sincerely thank

Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

QUESTION Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan? A Your audience’s data B Your audience’s interests C You audience’s available income D Your audience’s offline behaviour The correct answer is: B Your audience’s interests Explanation: We will update […]

Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?

QUESTION Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online? A Answer The Public B AdWords Editor C Facebook business manager D SEM Rush The correct answer is: A Answer The Public Explanation: We will update later. sincerely thank

When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?

QUESTION When designing mobile advertising campaigns, what is a best practice to identify which keywords to target? A Ask your audience what they search for when looking for similar products B Use the Google Keyword research tool or Bing Keyword research tool C Use a tool to harvest the keywords your competitors are using D […]

“Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.” What is this a best practice example of?

QUESTION “Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.” What is this a best practice example of? A Writing engaging online copy B Keeping the target audience in mind C Understanding the user journey D Being consistent in your approach to copy The correct answer […]

Scroll to top