Google Analytics Individual Qualification

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

QUESTION Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina? Filter 1: exclude Peru or Bolivia Filter 1: include Brazil or Argentina Filter 1: include Brazil > Filter 2: include Argentina Filter 1: include Argentina > Filter 2: include Brazil The correct answer is: Filter 1: include […]

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

QUESTION Which of the following criteria could NOT be used for a Dynamic Remarketing audience? Users who viewed your homepage Users who viewed a search result page on your website Users who viewed product detail pages Users who returned an item they purchased The correct answer is: Users who returned an item they purchased Explanation: […]

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

QUESTION To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use? Data Import The Networking Protocol Browser cookies The Measurement Protocol The correct answer is: The Measurement Protocol Explanation: The Measurement Protocol lets you send data to Analytics from any internet-connected device. It’s particularly useful when you […]

Google Analytics filters are applied in the order in which they are set in your view.

QUESTION Google Analytics filters are applied in the order in which they are set in your view. TRUE FALSE The correct answer is: TRUE Explanation: By default, view filters are applied to the data in the order in which the filters were added. So, if there are existing filters for a view, your new filter […]

Where in the HTML of your webpage should you place your Analytics tracking code?

QUESTION Where in the HTML of your webpage should you place your Analytics tracking code? Just after the opening <body> tag of your website Just before the closing </body> tag of your website Just before the closing </head> tag of your website Just after the opening <head> tag of your website The correct answer is: […]

What type of data does Google Analytics prohibit you from collecting?

QUESTION What type of data does Google Analytics prohibit you from collecting? Product SKU(s) Purchase amount Personally identifable information Billing city The correct answer is: Personally identifable information Explanation: The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any […]

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

QUESTION In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user. TRUE FALSE The correct answer is: FALSE Explanation: In the Multi-Channel Funnel Reports, all the channels are credited according to the roles they play in conversions—how often they assisted and/or completed sales and […]

Which report helps you understand which kinds of mobile devices were used to visit your website?

QUESTION Which report helps you understand which kinds of mobile devices were used to visit your website? Technology > Network report All Traffic > Source/Medium report Mobile > Devices report Site Content > Landing Page report The correct answer is: Mobile > Devices report Explanation: With this (Mobile > Devices report) report, you can find […]

If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

QUESTION If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count? 0 1 2 3 The correct answer is: Explanation:

Which of these channels is NOT included in the default Channels report?

QUESTION Which of these channels is NOT included in the default Channels report? Display Direct Organic Search Device The correct answer is: Device Explanation: The default system channel definitions reflect Analytics’ current view of what constitutes each channel in the Default Channel Grouping. Default channels are Direct, Organic Search, Social, Email, Affiliates, Referral, Paid Search, […]

You cannot change the default session timeout duration in Google Analytics.

QUESTION You cannot change the default session timeout duration in Google Analytics. True False The correct answer is: False Explanation: A session is a group of interactions that take place on your website within a given time frame. By default, a session lasts until there’s 30 minutes of inactivity, but you can adjust this length […]

Which report can compare metrics based on user acquisition date over a series of weeks?

QUESTION Which report can compare metrics based on user acquisition date over a series of weeks? Users Flow report Active Users report Cohort Analysis report User Explorer report The correct answer is: Cohort Analysis report Explanation: Cohort analysis helps you understand the behavior of component groups of users apart from your user population as a […]

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

QUESTION You may apply a new Custom Channel Group retroactively to organize data that has been previously collected. False True The correct answer is: True Explanation: When you create a Custom Channel Grouping at the user level or create a new Channel Grouping in a view, you: Can immediately select it in reports. Can apply […]

What four parameters can you include with an event hit for reporting?

QUESTION What four parameters can you include with an event hit for reporting? Category, Action, Label, Unique Events Category, Action, Label, Total Events Category, Action, Label, Value Event, Category, Action, Label The correct answer is: Category, Action, Label, Value Explanation: Events are user interactions with content that can be tracked independently from a web page […]

Which of these is a scope for Custom Metrics?

QUESTION Which of these is a scope for Custom Metrics? Session Event Hit User The correct answer is: Hit Explanation: Similar to custom dimensions, custom metrics can have different scopes. Hit-level custom metrics get associated with all the hit level dimensions with which it was sent. Similarly, product-level custom metrics are associated only with the […]

Custom Reports will NOT let you do what?

QUESTION Custom Reports will NOT let you do what? Use multiple dimensions together in the same report Create a report with Custom Metrics Pair metrics and dimensions of different scopes Use a Custom Dimension as a primary dimension The correct answer is: Pair metrics and dimensions of different scopes Explanation: Pairing metrics and dimensions of […]

Which tags does Google Analytics recommend to accurately track campaigns?

QUESTION Which tags does Google Analytics recommend to accurately track campaigns? Source, Content, and Term Medium, Source, and Content Medium, Source, and Campaign Campaign, Content, and Term The correct answer is: Medium, Source, and Campaign Explanation: The URL Builder has six fields, but you generally need to use only Campaign Source, Campaign Medium, and Campaign […]

Which of these represents the hierarchical structure of a Google Analytics account?

QUESTION Which of these represents the hierarchical structure of a Google Analytics account? View > Account > Property Account > View > Property Account > Property > View Property > Account > View The correct answer is: Account > Property > View Explanation: Read more here: https://support.google.com/analytics/answer/1009618 An account is your access point for Analytics, and the […]

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