Google Analytics Individual Qualification

Which of the following reports allows you to identify the terms visitors use to conduct searches within your site? Select all that apply.

QUESTION Which of the following reports allows you to identify the terms visitors use to conduct searches within your site? Select all that apply. A) Search Engine Optimization report B) Affinity Categories C) Site Search report D) Keyword report The correct answer is: C) Site Search report Explanation: We will update later. sincerely thank

You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Google Analytics tag to the container. Once you have added the container snippet to every page of your site, what do you do with the existing Google Analytics tracking code?

QUESTION You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Google Analytics tag to the container. Once you have added the container snippet to every page of your site, […]

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website?

QUESTION Which of the following reporting dimensions would be useful to reference if you were rebuilding a website? A) Browser B) Language C) Screen Colors D) All of these dimensions E) None of these dimensions The correct answer is: D) All of these dimensions Explanation: We will update later. sincerely thank

Which of the following would be valid segments to consider when looking at data. Select all that apply.

QUESTION Which of the following would be valid segments to consider when looking at data. Select all that apply. A) traffic by device B) traffic by marketing channel C) traffic by time of day D) traffic by geography The correct answer is: D) traffic by geography Explanation: We will update later. sincerely thank

What should always be the first step of creating a measurement plan?

QUESTION What should always be the first step of creating a measurement plan? A) Setting up Google Analytics goals B) Determining what segments you want to use for analysis C) Choosing the KPIs that you will use to assess your performance D) Outlining your digital strategies and tactics E) Defining your overall business objective The […]

True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics.

QUESTION True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics. A) No additional implementation is required since Goals are tracked automatically. B) You must set up your goals once you identify the KPIs you want to track. The correct answer is: B) You must set up your goals […]

Channel X has an Assisted/Last Interaction Conversions value of exactly 1. Which of the following is true?

QUESTION Channel X has an Assisted/Last Interaction Conversions value of exactly 1. Which of the following is true? A) Channel X equally initiates and assists conversions B) Channel X is always the last click before conversions C) Channel X always initiates conversion D) None of these is true The correct answer is: A) Channel X […]

Which of the following metrics would be useful in showing you whether a keyword is part of a conversion path?

QUESTION Which of the following metrics would be useful in showing you whether a keyword is part of a conversion path? A) Impressions B) Visits C) Assisted Conversions D) Clicks E) Bounce Rate The correct answer is: C) Assisted Conversions Explanation: We will update later. sincerely thank

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

QUESTION Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)? A) one account, one property, one view because you cannot use Google Analytics to track a mobile app B) one account, two properties C) one account, one property, no […]

Which Analytics tracking technology would you use to collect how users interact with a web-connected ticket kiosk?

QUESTION Which Analytics tracking technology would you use to collect how users interact with a web-connected ticket kiosk? A) Software Development Kit B) JavaScript Tracking Code C) The Measurement Protocol D) HTML The correct answer is: C) The Measurement Protocol Explanation: We will update later. sincerely thank

During data processing, Google Analytics: (select all that apply)

QUESTION During data processing, Google Analytics: (select all that apply) A) transforms your raw data from collection according to your configuration settings B) aggregates your data into database tables C) imports data from other sources you have defined, like Google AdWords or Webmaster Tools D) organizes hits into sessions The correct answer is: D) organizes […]

You have discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean

QUESTION You have discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean A) Have your site developers create a new version of your website for internal users only that does not have the […]

For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?

QUESTION For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement? A) Add a Goal that tracks when a user lands on your site homepage B) Add a Filter to exclude users who do not watch a video on your site C) Adjust the […]

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