Google Analytics Individual Qualification

Segments are subsets of your Analytics data. Which of the following are not true of Analytics segments?

QUESTION Segments are subsets of your Analytics data. Which of the following are not true of Analytics segments? Segments are filters that permanently change your data. Segments let you isolate and analyze your data . You can use segments to build custom Remarketing lists. Segments represent either subsets of sessions or subsets of users. The […]

What is a benefit of using Google Analytics for Remarketing?

QUESTION What is a benefit of using Google Analytics for Remarketing? You can target customers who have previously been to your site with customized creatives. You can create remarketing lists without making any changes to your existing GA tag. You can create remarketing lists based on custom segments and targets, for example, users who’ve been […]

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

QUESTION Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective? Visits Bounce RateEcommerce Conversion Rate Page Value Pages/Visit The correct answer is: Explanation:

Your Multi-Channel Funnel reports have no data. What is the most likely reason?

QUESTION Your Multi-Channel Funnel reports have no data. What is the most likely reason? A) You are not using Google Tag Manager B) You are not using Content Experiments C) You haven’t set up Goals Funnels D) You haven’t implemented Goals or Ecommerce E) You haven’t enabled demographic data The correct answer is: Explanation:

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

QUESTION A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default? Google Analytics does not keep track of sessions by default The visitor’s session expires after 5 minutes of inactivity The visitor’s session expires after 30 minutes of inactivity The visitor’s session expires […]

Which of the following would prevent URL destination goal conversions from being recorded?

QUESTION Which of the following would prevent URL destination goal conversions from being recorded? The match type in the goal definition is incorrect There was a misspelling in the URL of the goal definition All of these answers apply No URL destination goals have been defined The tracking code is missing from the conversion page […]

Which report would you use to determine the % of your site traffic that has already been to your site before?

QUESTION   Which report would you use to determine the % of your site traffic that has already been to your site before? Behavior – New vs returning report Behavior – Frequency & Recency report Interests – Affinity categories report All traffic – Referrals report Ecommerce – Sales performance report The correct answer is: Explanation:

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

QUESTION You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign? Email traffic will always appear as referral and cannot be tracked separately. Email is a default medium in Google Analytics and will […]

Which of the following metrics is available when Site Search tracking is enabled?

QUESTION Which of the following metrics is available when Site Search tracking is enabled? Sessions with Search: The number of sessions that used your site’s search function at least once. Search Exits: The number of searches made immediately before leaving the site. Time after Search: The amount of time users spend on your site after […]

True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains

QUESTION True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains. True: With analytics.js you can track across your domain and subdomains with no additional configuration. False. You must always set up cross domain tracking in order to track subdomains. The correct answer is: […]

How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

QUESTION How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)? Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order […]

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:

QUESTION When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by: changing the sampling rate in your view settings adjusting the session timeout […]

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

QUESTION Which of the following statements is true about Multi-Channel Funnel (MCF) reports? You can create your own custom channel grouping in addition to the default MCF Channel grouping. The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping. When you share a Custom Channel Grouping, […]

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