Google Ads Video Advertising

What’s the difference between cost-per-click (CPC) bidding and cost-perview (CPV) bidding?

QUESTION What’s the difference between cost-per-click (CPC) bidding and cost-perview (CPV) bidding? A) The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding B) The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a […]

What does linking an AdWords account to a YouTube account allow an advertiser to do?

QUESTION What does linking an AdWords account to a YouTube account allow an advertiser to do? A) Access additional video reporting metrics B) All of the listed answers are correct C) Create call-to-action (CTA) overlays D) Create a remarketing list The correct answer is: B) All of the listed answers are correct Explanation: We will […]

____ is used for video campaigns.

QUESTION ____ is used for video campaigns. Cost-per-click (CPC) bidding Cost-per-thousand-impressions (CPM) bidding Cost-per-view (CPV) bidding Cost-per-acquisition (CPA) bidding The correct answer is: Cost-per-view (CPV) bidding Explanation: Cost-per-view (CPV) bidding is the default way to set the amount you’ll pay for TrueView video ads in AdWords. With CPV bidding, you’ll pay for video views or […]

Using advanced campaign settings, YouTube remarketing, and call-toaction overlays (CTAs) are all tips for optimizing:

QUESTION Using advanced campaign settings, YouTube remarketing, and call-toaction overlays (CTAs) are all tips for optimizing: A) video ad campaigns B) bidding strategies C) cost-per-view (CPV) bidding strategies D) TrueView in-display ads The correct answer is: A) video ad campaigns Explanation: We will update later. sincerely thank

True or False: Advertisers can implement a remarketing tag for mastheads

QUESTION True or False: Advertisers can implement a remarketing tag for mastheads A) True B) False The correct answer is: A) True Explanation: Remarketing on Impression: Only AdWords remarketing tags will be accepted. Implementation should be done in the layout and called only after completion of initial load. Remarketing on User Click: Either AdWords or […]

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