Google Ads Video Advertising

TrueView in-display ads run on:

QUESTION TrueView in-display ads run on: YouTube homepage, channels, watch pages, and search results, and the Display Network YouTube videos and search results, and the Display Network YouTube watch pages and Masthead ads, and Google search results Google TV, Google search results, and the Display Network The correct answer is: Explanations Explanations: TrueView video discovery […]

____ ads can show on YouTube search results before they’re approved, but they can’t run on YouTube or the Google Display Network until fully reviewed and approved.

QUESTION ____ ads can show on YouTube search results before they’re approved, but they can’t run on YouTube or the Google Display Network until fully reviewed and approved. Approved Eligible Paused Disapproved The correct answer is: Eligible Explanation: Eligible ads can run on Google search pages before they’re approved, but won’t be shown to people […]

True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.

QUESTION True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube. A) True B) False The correct answer is: B) False Explanation: By linking a YouTube channel to an AdWords account, you can access additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as […]

Which of the following can be targeted when building a mobile video masthead?

QUESTION Which of the following can be targeted when building a mobile video masthead? YouTube.com All of the listed answers are correct An iOS app An Android app The correct answer is: Explanation Explanation: Similar to the desktop video Masthead, the mobile video Masthead is a native video-based ad format that only requires a YouTube […]

How much did the amount of time people spend watching video on the internet grow between the end of 2013 and the end of 2014?

QUESTION How much did the amount of time people spend watching video on the internet grow between the end of 2013 and the end of 2014? A) 28.5% B) 18.5% C) 48.5% D) 38.5% The correct answer is: D) 38.5% Explanation: Between the end of 2013 and the end of 2014, the amount of time […]

When setting up targeting groups for video ads, it’s most effective to:

QUESTION When setting up targeting groups for video ads, it’s most effective to: A) select a maximum of 3 targeting groups B) select at least 5 advanced audience options C) target broadly by demographic groups, topics, or interests D) target narrowly by demographic groups, topics, or interests The correct answer is: D) target narrowly by […]

Which should be considered when analyzing campaign performance of different TrueView video ad formats?

QUESTION Which should be considered when analyzing campaign performance of different TrueView video ad formats? Quartiles only. View-through rate (VTR) only. View-through rate (VTR) and quartiles. Quartiles and website clicks. The correct answer is: View-through rate (VTR) and quartiles. Explanation: View rate shows you the number of views or engagements your video ad receives divided […]

Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing:

QUESTION Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing: video ad campaigns. bidding strategies. cost-per-view (CPV) bidding strategies. TrueView in-display ads. The correct answer is: video ad campaigns. Explanation: We will update later. sincerely thank

You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?

QUESTION You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities? In the Google Display Specifications site Through a Google representative Through the third-party request […]

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