Google Ads Search Advertising

Which is the quickest way to add a long list of locations to target in an AdWords campaign?

QUESTION Which is the quickest way to add a long list of locations to target in an AdWords campaign? A) Select “Bulk locations” in the advanced search section of a campaign’s location settings. B) Add locations as keywords to the campaign. C) Search for each location in the search tab of locations settings. D) Enter […]

Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of:

QUESTION Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of: A) duplicate keywords added to multiple ad groups in one campaign. B) incorrect IP address information filtered from Google Analytics. C) Internet Service Providers (ISPs) who assign the […]

A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience?

QUESTION A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience? Link to the webpage […]

You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?

QUESTION   You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit? A) Predetermined budget to be divided across […]

You can add a ‘+’ modifier in front of broad match keywords to…

QUESTION You can add a ‘+’ modifier in front of broad match keywords to… specify that someone’s search must include certain words or their close variations indicate that this keyword should be dynamically inserted into your ad text. only trigger ads when the Google+ social extension is available. overrides negative keywords with an explicit positive […]

An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display:

QUESTION An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display: A) a page of the top-selling dresses for all seasons. B) a catalog of all dresses available on the website. C) several colors […]

An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?

QUESTION An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur? A) The cost-per-click (CPC) bid was lower than the recommended amount. B) The specific Conversion Optimizer code snippet was not added to the site. C) The maximum cost-per-acquisition (CPA) bid was lower […]

Reviewing “Search Terms” data on the Keywords tab will help advertisers to identify:

QUESTION Reviewing “Search Terms” data on the Keywords tab will help advertisers to identify: A) new keyword ideas for a campaign. B) keywords with low Quality Scores. C) potential new placements to target on the Google Display Network. D) ad groups or campaigns that should be paused. The correct answer is: A) new keyword ideas […]

Jane’s e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane’s profit-per-conversion before advertising expenses?

QUESTION Jane’s e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane’s profit-per-conversion before advertising expenses? A) (Avg Revenue per Order) * (Profit Margin) B) (Total […]

Which is the next stage of detection in an AdWords account, if Google’s automatic filtering system does not successfully remove all potentially invalid clicks?

QUESTION Which is the next stage of detection in an AdWords account, if Google’s automatic filtering system does not successfully remove all potentially invalid clicks? A) Advertiser reports suspicious activity in the account B) Alert from the AdSense team about publisher suspension C) Third-party analysis of advertisers web server logs data D) Proactive offline analysis […]

If the query “Seattle plumbers” is entered into Google, Google will use the location term that is part of the query to show ads:

QUESTION If the query “Seattle plumbers” is entered into Google, Google will use the location term that is part of the query to show ads: A) that have included “Seattle” as an exact match in keyword lists. B) targeted to areas surrounding the city of Seattle. C) targeted to Seattle, regardless of the user’s location […]

If multiple individuals are making changes to the same AdWords account, when they open that account in AdWords Editor, they should:

QUESTION If multiple individuals are making changes to the same AdWords account, when they open that account in AdWords Editor, they should: A) download recent changes. B) re-enter all changes made by each account manager C) disapprove any new proposals that appear. D) refresh the account in AdWords. The correct answer is: A) download recent […]

An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

QUESTION An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur? A) Users globally are searching Google from mobile phones. B) Users in Switzerland are searching on Google’s French domain. C) French users are visiting Switzerland and searching Google. D) French […]

You are gaining a reputation as a true wizard of AdWords and just won a multi-million dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals?

QUESTION You are gaining a reputation as a true wizard of AdWords and just won a multi-million dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals? A) Set bids […]

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