Google Ads Mobile Advertising

With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

QUESTION With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with: A) The YouTube mobile site and Google Play App B) The YouTube mobile site and the YouTube app C) Video Search on Google D) The AdWords mobile site and YouTube app The […]

Which is a benefit of using server–to–server app conversion tracking over an SDK?

QUESTION Which is a benefit of using server–to–server app conversion tracking over an SDK? If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size Server-to-server connections are easier to set up […]

What is the most common way for advertisers to monetize their app?

QUESTION What is the most common way for advertisers to monetize their app? A) In-app purchases B) Charging for app downloads from the Apple iTunes or Google Play store C) Driving traffic to their mobile website to complete purchase D) Ad buys The correct answer is: A) In-app purchases Explanation: We will update later. sincerely […]

Once an advertiser opts in to advertise with our each partners (the default setting) in their campaign network settings, they should use ____ to have their ads populate within Google Maps for Mobile

QUESTION Once an advertiser opts in to advertise with our each partners (the default setting) in their campaign network settings, they should use ____ to have their ads populate within Google Maps for Mobile A) product extensions B) mobile extensions C) location extensions D) store visit extensions The correct answer is: Explanation:

With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

QUESTION With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions. True False The correct answer is: True Explanations: This can be understood with a following example. Let’s suppose a travel […]

50% of purchase–related conversions happened within ______ of the mobile searches that initiated them.

QUESTION 50% of purchase–related conversions happened within ______ of the mobile searches that initiated them. one hour two hours half-an-hour three hours The correct answer is: one hour Explanation: It’s the same Nielsen study which states that 55% of purchase-related conversion happened within 1-hour after the search in mobiles. Side-note. This study was made in […]

Which of the following is incorrect about AdWords cross-device conversions?

QUESTION Which of the following is incorrect about AdWords cross-device conversions? A) Cross-device conversions do not track from mobile to desktop conversions; it only tracks desktop to mobile conversions B) Cross-device conversions help advertisers track conversions that couldn’t be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or […]

Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?

QUESTION Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company? To have a single SDK to add to your app instead of one from each ad network To have more control when communicating with each ad network To see which of an app’s […]

The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

QUESTION The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____. both the iOS and Android mobile apps the Android mobile app and m.youtube.com the Android native mobile app, the iOS app, and m.youtube.com reserve […]

The conversion optimizer for apps allows:

QUESTION The conversion optimizer for apps allows: AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory with the goal of helping Advertisers hit their desired Cost Per Installs AdWords to automatically take into account dozens of signals (location, time […]

Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?

QUESTION Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set? Increase bid adjustment for desktop Increase bid adjustment for mobile and desktop Increase bid adjustment for tablets Increase bid adjustment for mobile The correct answer is: Explanation:

What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?

QUESTION What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)? A sales team and operating phone bank An active call extension or call-only ad A mobile specific site-link extension An app published in the Google […]

To track conversions in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:

QUESTION To track conversions in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for: Schema Development Kit Software Development Kit Software Deprecation Kit Schema Development Key The correct answer is: Software Development Kit Explanation: A software development kit (SDK or “devkit”) is typically a set of software development […]

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