Google Ads Fundamentals

How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?”

QUESTION How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?” Create two separate accounts, one for each of these locations. Create two separate campaigns, each targeting one of these locations. Create two separate ad groups, each targeting one of these locations. […]

Paige’s Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords?

QUESTION Paige’s Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords? Use the Keyword Planner to come up with keyword ideas for Display Network campaigns. Bundle similar keywords together in one ad group based on common themes. Use general keywords to reach a specific audience. […]

In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

QUESTION In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2). Whether or not the ad actually shows The ad’s position on the page How quickly your landing page will load once a user clicks on the ad The design of the ad, including font […]

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

QUESTION You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can: use text ads that encourage people to visit her website reach people who are searching for her products reach people who are interested in similar products use text ads that encourage people to […]

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

QUESTION Which bidding strategy should Sara use if her goal is to get more people to call her local catering business? Cost-per-view (CPV) Cost-per-thousand-impressions (CPM) Cost-per-click (CPC) Cost-per-acquisition (CPA) The correct answer is: Cost-per-acquisition (CPA) Explanation: Target cost-per-acquisition (CPA) is an automated bid strategy that lets you tell AdWords the amount that you’re willing to […]

A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

QUESTION A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal? Include a phone number in the client’s ad’s headlines and monitor performance with the mobile clicks-to-call segment […]

What is the Google Network?

QUESTION What is the Google Network? A network of partner websites that will show your ad. A network of partner websites that will show your ad.The collective term for Google’s professional support staff that can answer your Google Ads questions 24/7. A network of hardware devices, including chromebooks and android phones where your ad can […]

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

QUESTION A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal? Google’s Search Network will help her target people who are more likely to download her app She can use keywords like “mobile app” to target people who are more likely […]

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?

QUESTION One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works? AdWords automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results Due to changes […]

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promotion your products with a mobile apps campaign on the Display Network?

QUESTION You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promotion your products with a mobile apps campaign on the Display Network?   A)  It lets people who see your ad get directions to your store on Google Maps B)  It allows you to show your ad […]

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

QUESTION A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal? Specific terms about the benefits of running Specific terms about the shoe brand and model your client is […]

Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

QUESTION Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend? “Display Network” “Search Network” “Search Network with Display Opt-in” “Video” The correct answer is: “Search Network with Display […]

Higher Quality Scores typically result in:

QUESTION Higher Quality Scores typically result in: higher costs and lower ad positions lower costs and better ad positions less overall impressions faster delivery of daily budget The correct answer is: lower costs and better ad positions Explanation: Ad auction eligibility: Having better quality components typically makes it easier and cheaper for your ads to enter […]

You want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

QUESTION You want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign? How much you’ve spent on the campaign compared to the value of leads generated You can’t calculate […]

Which ad extension would you use for an advertiser who has a chain of restaurants?

QUESTION Which ad extension would you use for an advertiser who has a chain of restaurants? Seller ratings Location extensions Sitelink extensions Previous visits extensions The correct answer is: Location extensions Explanation: Benefits of Location extension Location extensions encourage people to visit you in person. You can add multiple addresses by linking your account to […]

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

QUESTION When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal? Maximize Clicks Cost-per-thousand impressions (CPM) Manual cost-per-click (CPC) Cost-per-acquisition (CPA) or Cost-per-thousand impressions (CPM) Cost-per-acquisition (CPA) Automatic cost-per-click (CPC) Manual cost-per-click (CPC) […]

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