Google Ads Fundamentals

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

QUESTION An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords: A) generate many clicks and conversions B) generate many impressions and very few conversions C) contain more than two words in the phrase D) contain words that are duplicated in […]

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

QUESTION Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword? Repeat the keyword as many times as possible in the ad text. Delete the keyword and add the keyword to the campaign again Modify the ad associated with that keyword to direct to a […]

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

QUESTION If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign? A) None of these options is correct B) Your ad performance on the Display Network […]

To determine which ad language to target to a user, the AdWords system refers to that users:

QUESTION To determine which ad language to target to a user, the AdWords system refers to that users: A) Chrome Browser setting B) operating system language C) home country’s language D) Google interface language setting The correct answer is: D) Google interface language setting Explanation: We will update later. sincerely thank

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

QUESTION An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create: A) an ad group specific to the product line with a higher daily budget B) additional text ads that specifically feature the product line C) a campaign with a separate daily […]

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

QUESTION Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show? A) Remarketing would be used to […]

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?

QUESTION According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad? A) All of these answers are correct B) Ads can not contain words that are not directly related to the keyword that the ad is targeting C) Ads cannot use exclamation points (!) or […]

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

QUESTION Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies? A) Ads can not simulate email inbox notifications or fake “friends/crush” requests. B) Ads can not contain that amount of characters C) Ads can not contain the phrase “See […]

Which formula does Google use to rank keyword-targeted ads on Google Search

QUESTION Which formula does Google use to rank keyword-targeted ads on Google Search A) (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score B) Maximum cost-per-click (CPC) bid x Quality Score C) (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget D) Maximum cost-per-click (CPC) bid only The correct answer is: B) Maximum cost-per-click […]

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

QUESTION In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on: A) the quality of your image B) the quality of your landing page C) the maximum CPC of the keyword that triggered an ad. D) your daily budget The correct […]

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