Google Ads Fundamentals

Which is a benefit of AdWords for search marketing?

QUESTION Which is a benefit of AdWords for search marketing? A) Increase position in organic search results B) Acquire potential qualified customers C) Understand how customers navigate websites D) Collect contact information automatically from potential customers The correct answer is: B) Acquire potential qualified customers Explanation: We will update later. sincerely thank

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

QUESTION If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign: A) has used CPM pricing before B) is only opted into the Google Display Network C) has never used CPM pricing before D) is only opted into the Google search and the Search Network The […]

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

QUESTION Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals? A) Payment options available B) Competitors cost-per-clicks (CPCs) C) Website load time D) Target market The correct answer is: D) Target market Explanation: We will update later. sincerely thank

If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

QUESTION If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will: A) automatically try to show the best performing ad more often B) automatically increase your quality score based on the average CTR of the ad group C) automatically serve […]

You have been targeting the entire United States in your scuba diving equipement ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

QUESTION You have been targeting the entire United States in your scuba diving equipement ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization? A) You add the keywords […]

Which best describes the “Optimize” ad rotation setting in AdWords?

QUESTION Which best describes the “Optimize” ad rotation setting in AdWords? A) The “Optimize” ad rotation setting allows your campaign to show ads more often, which can increase impressions B) The “Optimize” ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad C) The “Optimize” ad rotation setting […]

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

QUESTION In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to: A) a CPM B) an effective CPM C) an effective CPM conversion D) a CPM conversion The correct answer is: […]

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

QUESTION Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com? A) By performing searches that trigger your ad, […]

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

QUESTION You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out? A) It can help direct traffic to different landing pages to discover which performs best B) It can help aim for a […]

When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

QUESTION When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool? A) List suggestor B) Ad experiments C) Placement performance report D) Keyword aggregator The correct answer is: A) List suggestor Explanation: We will update later. sincerely thank

You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

QUESTION You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate? A) TrueView video formats B) YouTube homepage ads C) Click-to-Play video ad formats D) CPM Video ad formats The correct answer […]

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