Google Ads Display Advertising

Which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for Display Network campaigns?

QUESTION Which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for Display Network campaigns? A) Google Analytics B) Ad Preview and Diagnosis tool C) Aggressive targeting D) Display Planner The correct answer is: C) Aggressive targeting Explanation: We will update later. sincerely thank

For advertisers bidding on maximum CPC basis, Quality Score on the Display Network is evaluated on the:

QUESTION For advertisers bidding on maximum CPC basis, Quality Score on the Display Network is evaluated on the: A) Quality Score of all campaigns and regional targeting settings B) Quality Score of keywords across all campaigns and all ad groups C) click-through rate (CTR) of the ad and relevance of the ad text and keywords […]

Ads on YouTube are bought and sold on an auction basis as well as on a reservation basis at:

QUESTION Ads on YouTube are bought and sold on an auction basis as well as on a reservation basis at: a fixed rate for all placements. a rate that varies weekly depending on popularity. a fixed rate that varies by placement and country. discounted rates for strategic partners. The correct answer is: a fixed rate […]

What is the best definition of Google display advertising?

QUESTION What is the best definition of Google display advertising? Non-text ads that use images, Flash, video or other technologies, and appear alongside Display Network sites or search results on the Google homepage. Image ads that appear on the Google Display Network. Non-text ads that use images, Flash, video or other technologies, and appear alongside […]

An advertiser is running a placement-targeted campaign on YouTube, and is consistently reaching the campaign’s daily budget. The advertiser is also receiving conversions at the expected cost-per-conversion. Based on this information, the advertiser should:

QUESTION An advertiser is running a placement-targeted campaign on YouTube, and is consistently reaching the campaign’s daily budget. The advertiser is also receiving conversions at the expected cost-per-conversion. Based on this information, the advertiser should: A) increase the campaign’s budget. B) select a specific demographic targeting group. C) decrease the campaign’s budget. D) decrease the […]

What is a benefit of using the Ad gallery to create an image ad?

QUESTION What is a benefit of using the Ad gallery to create an image ad? A) An ability to choose from pre-existing design templates. B) An ability to extend a display campaign’s reach to Google search partners. C) An ability to automatically adjust image content based on campaign performance. D) An ability to automatically create […]

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

QUESTION A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use: A) Ad Scheduling B) cost-per-day (CPD) C) Conversion Optimizer D) cost-per-thousand impressions (CPM) bidding The correct answer is: C) Conversion Optimizer Explanation: We will update later. sincerely thank

Advertisers using the Google Display Network can use the Placement Performance Report to determine:

QUESTION Advertisers using the Google Display Network can use the Placement Performance Report to determine: A) Internet Protocol (IP) addresses of users who have seen their ad B) the site URL where users have seen their ad C) the frequency at which an ad is shown for a given user D) country of residence of […]

Which allows an advertiser to reach users that have previously visited the advertiser’s site, and show the user relevant ads when the user visits other sites on the Google Display Network?

QUESTION Which allows an advertiser to reach users that have previously visited the advertiser’s site, and show the user relevant ads when the user visits other sites on the Google Display Network? A) Remarketing B) Interest Category C) Placement Targeting D) Topic Targeting The correct answer is: A) Remarketing Explanation: We will update later. sincerely […]

In regards to advertising metrics, Auction-based reports can be reviewed by logging into AdWords and Reservation-based reports can be reviewed:

QUESTION In regards to advertising metrics, Auction-based reports can be reviewed by logging into AdWords and Reservation-based reports can be reviewed: A) by requesting it from the Google representative B) by logging into AdWords for Video C) by requesting it from AdSense D) by logging into YouTube The correct answer is: A) by requesting it […]

Which feature applies to the Google Display Network, but not the Google Search Network?

QUESTION Which feature applies to the Google Display Network, but not the Google Search Network? A) Language targeting B) Frequency capping C) Location targeting D) Cost-per-click (CPC) bidding The correct answer is: B) Frequency capping Explanation: Frequency is the average number of times a unique user sees your ad in a position of “1” over a […]

An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:

QUESTION An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because the advertiser: A) can appear multiple times on a page to reinforce the advertiser’s message B) can fill in the gaps of niche and mass-marketed sites using AdWords targeting options C) offer the ability to infinitely […]

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