Google Ads Display Advertising

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

QUESTION You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions? Increase the mobile bid adjustment for the campaign Decrease the mobile bid adjustment for the campaign Increase the number of […]

You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:

QUESTION You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with: the computer version of the facility’s website as the landing […]

According to 2015 Google Trends data, which term would consumers on mobile phone be most likely to type in a search engine?

QUESTION According to 2015 Google Trends data, which term would consumers on mobile phone be most likely to type in a search engine? Shoe stores near me Shoe store addresses Shoe store sales Great shoe stores The correct answer is: Shoe stores near me Explanations: No explication. You just have to read a report. Side-note: […]

The majority of consumers want ads customized to their:

QUESTION The majority of consumers want ads customized to their: interests and hobbies country or nationality city, zip code, or immediate surroundings age group The correct answer is: city, zip code, or immediate surroundings Explanation: Google report shows that most people want ad customized to their immediate surroundings. Many online tutorials give you “interests and […]

An advertiser who purchases a YouTube homepage masthead ad pays a:

QUESTION An advertiser who purchases a YouTube homepage masthead ad pays a: A) cost-per-day (CPD) determined by an auction. B) fixed cost-per-thousand (CPM) impressions. C) cost-per-thousand (CPM) impressions, determined by an auction. D) fixed cost-per-day (CPD) The correct answer is: D) fixed cost-per-day (CPD) Explanation: We will update later. sincerely thank

An advertiser selling airline tickets has designed an image ad with dropdown menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

QUESTION An advertiser selling airline tickets has designed an image ad with dropdown menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will: A) perform well on the Display Network because it contains relevant […]

Regarding advertising metrics, auction-based reports can be reviewed by logging in to AdWords and reservation-based reports can be reviewed:

QUESTION Regarding advertising metrics, auction-based reports can be reviewed by logging in to AdWords and reservation-based reports can be reviewed: A) by requesting it from a Google representative. B) by logging into AdWords for video. C) by requesting it from AdSense. D) by logging into YouTube. The correct answer is: A) by requesting it from […]

John is an advertiser concerned about traffic fluctuations in his AdWords for video campaign. What could be a reason for these traffic fluctuations?

QUESTION John is an advertiser concerned about traffic fluctuations in his AdWords for video campaign. What could be a reason for these traffic fluctuations? A) Viewer behavior has changed on the videos or channel being targeted. B) There was an increase in searches performed on Google on keywords that John has placed bids. C) The […]

An advertiser is running video ads on a placement-targeted campaign. Recently, the play rate for the video ads has decreased. To understand if the decreased play rate is due to the same viewers seeing the ad repeatedly and, therefore, not watching the video again, this advertiser should:

QUESTION An advertiser is running video ads on a placement-targeted campaign. Recently, the play rate for the video ads has decreased. To understand if the decreased play rate is due to the same viewers seeing the ad repeatedly and, therefore, not watching the video again, this advertiser should: A) use the “Playbacks through 50% of […]

An advertiser wants a display ad to be eligible to appear on YouTube. The advertiser has already created a campaign to show only on managed placements within AdWords. What process does this advertiser need to follow so that the ad becomes eligible to appear on YouTube?

QUESTION An advertiser wants a display ad to be eligible to appear on YouTube. The advertiser has already created a campaign to show only on managed placements within AdWords. What process does this advertiser need to follow so that the ad becomes eligible to appear on YouTube? A) Select specific, viewer-generated content on YouTube where […]

Which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for Display Network campaigns?

QUESTION Which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for Display Network campaigns? A) Google Analytics B) Ad Preview and Diagnosis tool C) Aggressive targeting D) Display Planner The correct answer is: C) Aggressive targeting Explanation: We will update later. sincerely thank

For advertisers bidding on maximum CPC basis, Quality Score on the Display Network is evaluated on the:

QUESTION For advertisers bidding on maximum CPC basis, Quality Score on the Display Network is evaluated on the: A) Quality Score of all campaigns and regional targeting settings B) Quality Score of keywords across all campaigns and all ad groups C) click-through rate (CTR) of the ad and relevance of the ad text and keywords […]

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