Display & Video 360

Which two insertion order and line item settings are required? (select two)

QUESTION Which two insertion order and line item settings are required? (select two) Pacing Budget Automated bid strategy Auto Budget Allocation The correct answer is: Budget Explanation: Budgets can be specified in both your insertion orders’ IO Settings and your line items’ Settings, and can be set in terms of an amount of “revenue” to spend […]

Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)

QUESTION Which two pacing scenarios represent spend-behavior that’s working as intended? (select two) Select All Correct Responses Even pacing line item overspends in the first six hours, and then pauses insertion order spend ASAP pacing line item spends the entire budget within the first couple of hours Ahead pacing line item spends 120% of its […]

Which exchanges have their own creative audit process?

QUESTION Which exchanges have their own creative audit process? AppNexus, Google Ads Manager, BrightRoll Every exchange has its own creative audit process AdRoll, Pubmatic, Rubicon Google Ads Manager only The correct answer is: AppNexus, Google Ads Manager, BrightRoll Explanation: Creatives added to Display & Video 360 go through an approval process to make sure they’re […]

What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

QUESTION What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool? Upload the categories into Campaign Manager’s Verification system Implement tracking tags with 1×1 pixels that call the third-party’s verification system Contact support with a list of the categories that need to be excluded using a specific third-party verification […]

What is the result of using a VPAID tag instead of a VAST tag when running video ads?

QUESTION What is the result of using a VPAID tag instead of a VAST tag when running video ads? More available inventory across all devices Less functionality for engagement and interaction with ad Less available inventory across all devices The ability to run on TrueView inventory The correct answer is: Less available inventory across all […]

What is the difference between Programmatic Guaranteed deals and preferred deals?

QUESTION What is the difference between Programmatic Guaranteed deals and preferred deals? Programmatic Guaranteed deals are imcompatible with conversion pixels Programmatic Guaranteed deals have required minimum spend Preferrred deals do not allow targeting edits in Display & Video 360 Preferred deals have required minimum spend The correct answer is: Programmatic Guaranteed deals have required minimum […]

What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

QUESTION What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete? Select the deal from the the insertion order’s Inventory Source targeting Find the deal in Marketplace and assign the creative Add the Deal ID in the advertiser’s Basic Details In My Inventory, find the deal and select configure The […]

What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?

QUESTION What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings? The system automatically moves budget to higher performing line items The system will apply new budgets based on the insertion order’s goal The system automatically provides budget suggestions to the Quality metrics Budget segments will automatically actualize and allocate […]

How can a line item’s potential reach be increased from 1K to 1M targeted impressions?

QUESTION How can a line item’s potential reach be increased from 1K to 1M targeted impressions? Add targeting such as channel and environment Add budget segments to the insertion order Increase the bid and budget Remove targeting such as keywords and exclusionary site lists The correct answer is: Remove targeting such as keywords and exclusionary […]

What are two ways to troubleshoot a non-spending line item? (select two)

QUESTION What are two ways to troubleshoot a non-spending line item? (select two) Select All Correct Responses Adjust the partner revenue model Check the line item’s Impression lost chart Check the creative approval status Confirm that media fees are invoiced The correct answer is: Check the creative approval status Explanation: See specific reasons and quantifications […]

When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

QUESTION When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided? Demographics Keyword Geography Time and Day The correct answer is: Keyword Explanation: Content needs to be categorized before it can be associated with specific keyword and category targeting, and this can take […]

Scroll to top