Campaign Manager

The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)

QUESTION The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two) Select All Correct Responses Upload conversions Customize verification alerts Customize reporting Download data transfer log files The correct answer is: Customize reporting Explanation: We will update later. sincerely thank

Which conditions must be true in order to designate an advertiser as a “child”?

QUESTION Which conditions must be true in order to designate an advertiser as a “child”? The advertiser doesn’t have any “child” advertisers associated with it The advertiser is part of a subaccount There aren’t any Floodlight activities associated with the “child” advertiser There aren’t any campaigns associated with the “parent” advertiser The correct answer is: […]

What object in Campaign Manager is equivalent to a creative in Display & Video 360?

QUESTION What object in Campaign Manager is equivalent to a creative in Display & Video 360? Ad Campaign Placement Creative The correct answer is: Placement Explanation: If you use Display & Video 360 with Campaign Manager, Display & Video 360 creatives will be served by Campaign Manager as part of a placement. In Campaign Manager, […]

Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)

QUESTION Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three) Select All Correct Responses Display & Video 360 Studio Google Ads Search Ads 360 The correct answer is: Search Ads 360 Explanation: If you use Campaign Manager to manage your display advertising, you can sign into Campaign Manager […]

Which two methods measure impressions served in a mobile app? (select two)

QUESTION Which two methods measure impressions served in a mobile app? (select two) Select All Correct Responses Click tracker ad Mobile tracking ad Serving mobile creative directly through Campaign Manager 1×1 impression tracker The correct answer is: 1×1 impression tracker Explanation: Reporting automatically tracks clicks and impressions for ads served by Campaign Manager, regardless of […]

Counters and Total Interactions metrics are available for which type of creatives?

QUESTION Counters and Total Interactions metrics are available for which type of creatives? Twitter creatives Mobile in-app interstials Creatives built in Studio HTML5 creatives coded in GWD The correct answer is: Creatives built in Studio Explanation: Counters and Total Interactions metrics are available for the creative that are built in Studio.

The Insights tab in Reporting shows the view performance against which three goals? (select three)

QUESTION The Insights tab in Reporting shows the view performance against which three goals? (select three) Select All Correct Responses Cost per activity (CPA) Click rate Viewable CPM Conversions per impression The correct answer is: Conversions per impression Explanation: He Insights tab enables media planners to better understand the performance of campaigns at a glance […]

When assets are added to an existing creative, where will these updates be reflected?

QUESTION When assets are added to an existing creative, where will these updates be reflected? In the creative preview, but not in currently assigned ads Within the ads where the creatives are assigned In future ad creative assignments, but not within existing ads Updates appear as a new creative The correct answer is: Within the […]

What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?

QUESTION What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement? Frequency cap Keyword targeting Priority Dynamic targeting keys The correct answer is: Priority Explanation: Priority: This determines which ad serves when a user is eligible for […]

What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

QUESTION What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service? Custom 1×1 pixel that fires when the product or service page loads Sales Floodlight tags that capture revenue Custom Floodlight variable that captures the product or service ID Dynamic Floodlight tag that […]

Which two tabs in Reporting provide access to viewability data? (select two)

QUESTION Which two tabs in Reporting provide access to viewability data? (select two) Select All Correct Responses Summary Report Builder Attribution Verification The correct answer is: Verification Explanation: Report Builder enables you to run highly customized reports that you download as spreadsheets. Verification checks your tags to make sure they are well-formed and provides quick […]

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