The demographics and interest category information in Google Analytics comes from

QUESTION The demographics and interest category information in Google Analytics comes from A) the AdWords first-party cookie B) survey data filled out by users C) the DoubleClick third-party cookie D) information that you upload from your CRM E) Google Tag Manager The correct answer is: C) the DoubleClick third-party cookie Explanation: We will update later. […]

You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?

QUESTION You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics? A) Custom Reports B) Segments C) Data Import D) Annotations E) Analytics Intelligence […]

Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

QUESTION Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search? A) Assisted Conversion Value B) Conversion Rate C) non of these metrics D) First Interaction (Click) Conversions The correct answer is: A) Assisted Conversion Value Explanation: We will update later. sincerely thank

It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?

QUESTION It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers? A) selling products or services B) all these options are equally relevant as business objectives for content publishers C) encourage engagement and frequent visitation […]

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?

QUESTION Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility? A) Browser B) All of these dimensions C) Device Category D) None of these dimensions E) Language The correct answer is: B) All of these dimensions Explanation: We will update later. sincerely thank

Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?

QUESTION Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions? A) Hour of Day B) Placements C) Campaigns D) AdWords Keywords E) Destination URLs The correct answer is: A) Hour of Day Explanation: We will update later. sincerely […]

You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?

QUESTION You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded? A) 5 B) 1 C) 2 D) zero The correct answer is: A) 5 Explanation: We will update later. sincerely thank

Which of the following technologies on your site influence how you implement Analytics?

QUESTION Which of the following technologies on your site influence how you implement Analytics? A) responsive web design B) Flash and AJAX events C) query string parameters D) All of these answers are correct. D) server redirects The correct answer is: D) All of these answers are correct. Explanation: We will update later. sincerely thank

Which of the following technologies or features can be used to add data to Google Analytics?

QUESTION Which of the following technologies or features can be used to add data to Google Analytics? A) Data Import, Measurement Protocol B) Real-Time, Intelligence C) Data Import, Intelligence D) Data Import, Real-Time The correct answer is: A) Data Import, Measurement Protocol Explanation: We will update later. sincerely thank

Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent a micro conversion for your site?

QUESTION Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent a micro conversion for your site? A) All of these are micro conversions for the site. B) use of the “customize your watch” tool C) a view of the home page D) an offline […]

You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?

QUESTION You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default? A) Behavior B) Audience C) Conversion D) Search E) Acquisition The correct answer is: A) Behavior Explanation: We will update later. sincerely thank

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

QUESTION Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand? A) Last Interaction model B) First Interaction model C) Linear model D) Last Non-Direct Click model The correct answer is: B) First Interaction model Explanation: We will update later. sincerely […]

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