In your most recent email send, you notice that the unsubscribe rate was high, but there were no spam complaints. What is the most likely explanation of what happened?

QUESTION In your most recent email send, you notice that the unsubscribe rate was high, but there were no spam complaints. What is the most likely explanation of what happened? Your recipients were expecting to receive a different type of content Your recipients did not expect to hear from you Your recipients did not want […]

TrueView in-display ads run on:

QUESTION TrueView in-display ads run on: YouTube homepage, channels, watch pages, and search results, and the Display Network YouTube videos and search results, and the Display Network YouTube watch pages and Masthead ads, and Google search results Google TV, Google search results, and the Display Network The correct answer is: Explanations Explanations: TrueView video discovery […]

True or false? Content is only used during the attract and delight stages of the inbound methodology.

QUESTION True or false? Content is only used during the attract and delight stages of the inbound methodology. True False The correct answer is: False Explanation: Content is only used during the attract and convert stages of the inbound methodology. To attract a customer towards your product, you have to give him/her something of very […]

How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?”

QUESTION How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?” Create two separate accounts, one for each of these locations. Create two separate campaigns, each targeting one of these locations. Create two separate ad groups, each targeting one of these locations. […]

Which would contribute to a higher Quality Score for a display ad?

QUESTION Which would contribute to a higher Quality Score for a display ad? High number of impressions Fast landing-page load time Testing all image ad sizes High maximum cost-per-clicks (CPCs) The correct answer is: Fast landing-page load time Explanations: Speed is important. Make sure your landing page loads quickly once someone clicks on your ad, […]

An advertiser that uses ad scheduling has a custom bid adjustment for 9pm-12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights?

QUESTION An advertiser that uses ad scheduling has a custom bid adjustment for 9pm-12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights? USD$0.70 USD$0.33 USD$0.03 USD$0.30 The correct answer is: USD$0.70 Explanation: Same here. Just simple math. Why google thinks […]

True or false? At the Asset step of the website hierarchy, your team focuses on purchasing more server assets to increase the speed and reliability of the website.

QUESTION True or false? At the Asset step of the website hierarchy, your team focuses on purchasing more server assets to increase the speed and reliability of the website. True False The correct answer is: Explanation: We will update later. sincerely thank

When you’ve been successful in building a community that is well-acquainted with your brand and products it can become self-monitoring. This means when a question arises:

QUESTION When you’ve been successful in building a community that is well-acquainted with your brand and products it can become self-monitoring. This means when a question arises: A) you can rely on the community space to provide answers, moderate discussions and correct any misinformation without supervision B) community members may pipe in with an answer, […]

When ranking websites on search engine results pages, which element of a website do search engines value the most?

QUESTION When ranking websites on search engine results pages, which element of a website do search engines value the most? A How long the content on the page is B If you mention keywords over 50 times in a short piece of content C Unique, engaging, relevant content D Where you are in the world […]

After working in higher education for years, you’ve decided to start your own agency. You want to work with clients in the same industry that you’re familiar with. Which lead generation strategy would be the fastest way to get started selling retainers?

QUESTION After working in higher education for years, you’ve decided to start your own agency. You want to work with clients in the same industry that you’re familiar with. Which lead generation strategy would be the fastest way to get started selling retainers? Targeting locally Focusing on target accounts Looking to existing relationships Targeting by […]

Paige’s Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords?

QUESTION Paige’s Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords? Use the Keyword Planner to come up with keyword ideas for Display Network campaigns. Bundle similar keywords together in one ad group based on common themes. Use general keywords to reach a specific audience. […]

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

QUESTION Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina? Filter 1: exclude Peru or Bolivia Filter 1: include Brazil or Argentina Filter 1: include Brazil > Filter 2: include Argentina Filter 1: include Argentina > Filter 2: include Brazil The correct answer is: Filter 1: include […]

“Credit content from other people by mentioning their username in the caption or by tagging it in the photo”. On which social network is this advice most relevant?

QUESTION “Credit content from other people by mentioning their username in the caption or by tagging it in the photo”. On which social network is this advice most relevant? Twitter Pinterest LinkedIn Instagram The correct answer is: Instagram Explanation: We will update later. sincerely thank

What is social listening?

QUESTION What is social listening? The step you take to have conversations with individuals talking about your industry, brand, products, and services. The method of actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more. How you track, analyze, and respond to conversations across the internet. A method of changing […]

An advertiser who is selling computer monitors is writing new ad text for an existing ad group. Which line of ad text is written according to Google AdWords advertising policies?

QUESTION An advertiser who is selling computer monitors is writing new ad text for an existing ad group. Which line of ad text is written according to Google AdWords advertising policies? Cheap, cheap, cheap monitors 20-70% off LCD monitors BUY affordable LCDs **Free** shipping on LCDs The correct answer is: 20-70% off LCD monitors Explanation: […]

When using the overview module to learn about your metrics data in Hootsuite Analytics, it automatically analyzes BOTH the time period you select AND the corresponding time period before that. For example, if you select the previous 7 days, Overview will automatically pull data from the previous 14 days. Why would this be a benefit?

QUESTION When using the overview module to learn about your metrics data in Hootsuite Analytics, it automatically analyzes BOTH the time period you select AND the corresponding time period before that. For example, if you select the previous 7 days, Overview will automatically pull data from the previous 14 days. Why would this be a […]

Scroll to top