A customer who recently purchased your product realizes that it’s not the right solution for the problem they were trying to solve. He would like to return the product. Which stage of the buyer’s journey is your customer in?

QUESTION A customer who recently purchased your product realizes that it’s not the right solution for the problem they were trying to solve. He would like to return the product. Which stage of the buyer’s journey is your customer in? Awareness Consideration Decision None of the above The correct answer is: None of the above […]

What is the difference between an ideal customer profile and a buyer persona?

QUESTION What is the difference between an ideal customer profile and a buyer persona? An ideal customer profile broadly describes your target market, and personas describe the types of people in that market. Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales. An ideal customer profile should include jobs […]

Why should you be careful about monitoring competitors?

QUESTION Why should you be careful about monitoring competitors? Your competitors can tell when you’re monitoring them, and they may get offended and retaliate. It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer. Competitors aren’t the only reason people don’t buy your product or service. Competitive intelligence […]

Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization.

QUESTION Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization. the insights feature of Hootsuite Analytics the social data feature in Hootsuite Insights the […]

How will information be taken into account after installing one counter on multiple domains?

QUESTION How will information be taken into account after installing one counter on multiple domains? The statistics will take into account only sessions for the domains that you listed in the “Website address” field when registering a counter. Sessions for other domains will not be taken into account if they are not listed as additional […]

Which information about ad click-throughs from Yandex.Direct cannot be seen in Yandex.Metrica?

QUESTION Which information about ad click-throughs from Yandex.Direct cannot be seen in Yandex.Metrica? Number of click-throughs on a vCard. Key query. Number and name of ad campaign. Title and ad number. The correct answer is: Number of click-throughs on a vCard. Explanation: We will update later. sincerely thank

Call-to-action (CTA) overlays are compatible with:

QUESTION Call-to-action (CTA) overlays are compatible with: TrueView in-stream ads only TrueView in-display ads only TrueView in-display ads that are at least 30 seconds long any TrueView ad format The correct answer is: any TrueView ad format Explanation: CTA overlays are available for TrueView in-stream ads or in-display ads. Once someone clicks an in-display ad […]

If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

QUESTION If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose? Search Network with Display opt-in Search Network Display Network Universal App The correct answer is: Search Network Explanation: The question says […]

_______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels.

QUESTION _______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels. Enterprise Tactics Paid Tactics Owned Strategies Top of Funnel Conversions Earned Goals Influencer Strategies The correct answer is: Explanation: We will update later. sincerely thank

True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.

QUESTION True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona. True False The correct answer is: True Explanation: Reasons: 1.) Customers will always want to get something worth their money and also specification. Just because he is your customer does not tie him […]

An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

QUESTION An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do? Set language targeting options for the […]

How can the “Groups” feature help determine performance for a set of videos?

QUESTION How can the “Groups” feature help determine performance for a set of videos? Ad networks can participate in auctions. Reserve ads are served via AdSense. Reserve ads guarantee impressions and have higher costs than auction ads. Auction ads can be bought on a fixed rate. The correct answer is: Reserve ads guarantee impressions and […]

Which of the following is true when purchasing ad placements on an advertising network?

QUESTION Which of the following is true when purchasing ad placements on an advertising network? You always need to contact the owner of the website to buy ads on their page The network provides data on the click-through-rate The network provides names of the people who click your ad The network will continue to show your […]

When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity?

QUESTION When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity? SMART goals Segmentation Engagement Open and click rates The correct answer is: Open and click rates Explanation: We will update later. sincerely thank

Evaluate this SLA: Marketing will generate 250 qualified leads each month, and sales will convert 50 of those leads into customers.

QUESTION Evaluate this SLA: Marketing will generate 250 qualified leads each month, and sales will convert 50 of those leads into customers. This SLA’s requirements focus on the wrong activities. This SLA’s requirements aren’t specific enough. This SLA is missing a requirement. No change needed. The correct answer is: Explanation: We will update later. sincerely […]

You’ve recently joined a new company and are learning how to help potential buyers understand why they would benefit from purchasing the product that your company sells. How can you start to put yourself in the buyer’s shoes so you understand why they would buy your product?

QUESTION You’ve recently joined a new company and are learning how to help potential buyers understand why they would benefit from purchasing the product that your company sells. How can you start to put yourself in the buyer’s shoes so you understand why they would buy your product? Read and understand your company’s best practices […]

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