Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success?

QUESTION Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success? A) bounce rate B) session duration C) pageviews D) conversion rate The correct answer is: D) conversion rate Explanation: We will update later. sincerely […]

The User ID feature is commonly used with which of the following website scenarios?

QUESTION The User ID feature is commonly used with which of the following website scenarios? Users can create an account on your website and log in on all types of devices Users can navigate between your websie and multiple subdomains within one session Users must navigate to a 3rd party shopping cart domain to complete […]

Which of the following metrics would most strongly suggest a poorly performing landing page?

QUESTION Which of the following metrics would most strongly suggest a poorly performing landing page? A) Bounce Rate > 90% B) % New Visits > 90% C) Avg. Session Duration > 5 minutes D) Bounce Rate <90% E) None of these answers The correct answer is: A) Bounce Rate > 90% Explanation: We will update […]

Google Analytics Platform Principles Answers

QUESTION Google Analytics Platform Principles Certification Exam Answers. Learn how the Google Analytics Platform collects, configures, and processes the business data you need for reporting and analysis. Course Overview Lesson 1: Course overview Lesson 2: The platform components Lesson 3: The data model Unit 1: Platform Fundamentals Lesson 1: Course overview Lesson 1: Course overview Lesson […]

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

QUESTION Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination? […]

Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

QUESTION Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords? [US$1500 (revenue) – 10(number of products sold)]/US$1200(cost + AdWords spend) US$1500 (revenue)/US$1200(cost + […]

Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

QUESTION Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords? [£1500 (revenue) – £1200 (cost + AdWords spend)] / £1200 (cost + AdWords […]

An advertiser enables target cost-per-acquistion (CPA) bidding and notices that conversions decrease. What might cause this?

QUESTION An advertiser enables target cost-per-acquistion (CPA) bidding and notices that conversions decrease. What might cause this? The target CPA bid was higher than the recommended amount The target CPA bid was lower than the recommended amount The conversion tracking code snippet was not added to the site The cost-per-click (CPC) bid was lower than […]

Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance?

QUESTION Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance? Compare average CPA and conversion rate before and after using target CPA bidding Enable and disable target CPA bidding every other day to observe differences Install a new conversion tracking code Monitor […]

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?

QUESTION An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements? 20-70% off LCD monitors BUY affordable LCDs **Free** shipping on LCDs Cheap, cheap, cheap monitors The correct answer is: 20-70% off LCD monitors Explanation: We will update later. sincerely thank

Why would it be useful to assign a value to your goal in Google Analytics?

QUESTION Why would it be useful to assign a value to your goal in Google Analytics? Assigning a goal value allows you to track revenue from your conversions. Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site. Assigning a goal value allows you to use the […]

Someone searches on “laptop computers” and clicks and ad. Which landing page would be most relevant?

QUESTION Someone searches on “laptop computers” and clicks and ad. Which landing page would be most relevant? A page showing both laptops and desktops A page showing laptops A page showing a tablet A computer store homepage The answer is: [sociallocker] A page showing laptops [/sociallocker] Read more here: https://support.google.com/adwords/answer/2404197?hl=en The correct answer is: A […]

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

QUESTION An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords: A) generate many clicks and conversions B) generate many impressions and very few conversions C) contain more than two words in the phrase D) contain words that are duplicated in […]

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?

QUESTION You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount? £1.70 £1.80 £2 £2.80 The correct answer is: £1.80 […]

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

QUESTION You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert? Annotations Intelligence Events Real-Time Secondary Dimensions Advanced Segments The correct answer is: […]

According to 2015 Google Trends data, which term would consumers on mobile phone be most likely to type in a search engine?

QUESTION According to 2015 Google Trends data, which term would consumers on mobile phone be most likely to type in a search engine? Shoe stores near me Shoe store addresses Shoe store sales Great shoe stores The correct answer is: Shoe stores near me Explanations: No explication. You just have to read a report. Side-note: […]

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