Which of the following pieces of information used in researching a buyer persona can be obtained by looking at a contact’s timeline with in your HubSpot portal?

QUESTION Which of the following pieces of information used in researching a buyer persona can be obtained by looking at a contact’s timeline with in your HubSpot portal? A) Topics on your website that are of interest to your personas B) Whether or not your persona reads your blog C) Whether or not your persona […]

Segments are subsets of your Analytics data. Which of the following are not true of Analytics segments?

QUESTION Segments are subsets of your Analytics data. Which of the following are not true of Analytics segments? Segments are filters that permanently change your data. Segments let you isolate and analyze your data . You can use segments to build custom Remarketing lists. Segments represent either subsets of sessions or subsets of users. The […]

Which is the quickest way to add a long list of locations to target in an AdWords campaign?

QUESTION Which is the quickest way to add a long list of locations to target in an AdWords campaign? A) Select “Bulk locations” in the advanced search section of a campaign’s location settings. B) Add locations as keywords to the campaign. C) Search for each location in the search tab of locations settings. D) Enter […]

When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

QUESTION When looking to introduce e-commerce functions to your website, which of the following would be the best first step? Build an online store with an integrated payment system Set up a web-based money transfer software like PayPal Invest in a new website platform Use other platforms such as eBay or Etsy The correct answer […]

What is a benefit of using Google Analytics for Remarketing?

QUESTION What is a benefit of using Google Analytics for Remarketing? You can target customers who have previously been to your site with customized creatives. You can create remarketing lists without making any changes to your existing GA tag. You can create remarketing lists based on custom segments and targets, for example, users who’ve been […]

Say you’re assigning an incoming Tweet to a member of the sales team – what’s the most efficient way to provide them with context about how to handle the tweet?

QUESTION Say you’re assigning an incoming Tweet to a member of the sales team – what’s the most efficient way to provide them with context about how to handle the tweet? A) Use Hootsuite’s ‘Send to Email’ functionality in the Engagement View B) Include a personalized note alongside the Assignment C) Send the team member […]

Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of:

QUESTION Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of: A) duplicate keywords added to multiple ad groups in one campaign. B) incorrect IP address information filtered from Google Analytics. C) Internet Service Providers (ISPs) who assign the […]

Your boss Ron has asked you to add in your buyer personas into the Persona tool. After you’ve added them in, you realize that a number of smart lists have been created. There are a few lists that you don’t think you will use. Are you able to delete these lists?

QUESTION Your boss Ron has asked you to add in your buyer personas into the Persona tool. After you’ve added them in, you realize that a number of smart lists have been created. There are a few lists that you don’t think you will use. Are you able to delete these lists? A) Yes – […]

After conducting your buyer persona research, you’ve put together the first draft of the complete persona, Adventurous Amy. You show the story to your co-worker April. She reads through it and says, “Why do we care that she reads review sites like Yelp when she’s going out to dinner? Is Yelp now part of our inbound strategy?” Which of the following is the BEST reason for including this detail in Adventurous Amy’s buyer persona story?

QUESTION After conducting your buyer persona research, you’ve put together the first draft of the complete persona, Adventurous Amy. You show the story to your co-worker April. She reads through it and says, “Why do we care that she reads review sites like Yelp when she’s going out to dinner? Is Yelp now part of […]

Which formula represents how Ad Rank is determined on Google search?

QUESTION Which formula represents how Ad Rank is determined on Google search? A) Popularity of the website being advertised B) Historic average position of each ad C) Maximum cost-per-click (CPC) multiplied by Quality Score D) How much an advertiser is willing to spend each day The correct answer is: C) Maximum cost-per-click (CPC) multiplied by […]

When trying to increase the product sales on your website, one way to achieve this is to_________?

QUESTION When trying to increase the product sales on your website, one way to achieve this is to_________? send multiple follow up emails once a purchase has been made show them remarketing ads with a variety of products provide the customer with relevant suggested purchases include a pop up on your website that they have […]

To efficiently engage with a social media audience, we encourage Organization Admins and Super-Admins to:

QUESTION To efficiently engage with a social media audience, we encourage Organization Admins and Super-Admins to: A) grant Admin or Super-Admin status to as many employees as possible B) consolidate team members into one group, to make assigning messages and setting permissions more efficient C) ensure employees have easy access to passwords for each social […]

A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience?

QUESTION A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience? Link to the webpage […]

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

QUESTION Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective? Visits Bounce RateEcommerce Conversion Rate Page Value Pages/Visit The correct answer is: Explanation:

Hootsuite lets you “geo­-target” your Tweets by country, which is useful for:

QUESTION Hootsuite lets you “geo­-target” your Tweets by country, which is useful for: A) auto-localizing your tweeted content to the dominant language in that region B) filtering all tweets coming out of a specified country by keyword C) avoiding overwhelming audiences in non-target countries with irrelevant content D) searching geographical regions for mentions of your […]

You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?

QUESTION   You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit? A) Predetermined budget to be divided across […]

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